Combatting the agency review process .pdf

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Original filename: Combatting the agency review process.pdf
Title: Combatting the agency review process
Author: lindarosenblum

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CONDUCT A
WIN-WIN
AGENCY REVIEW
Check out our tips for combating the agency review
process below and let us know how we can help your
company get to the heart of what matters most to you.

DETERMINE GOALS
Share your company’s situation over
the phone with a handful of choice
agencies. Ask them for high-level
recommendations as to the programs
or initiatives the agency would
implement.

GET REFERENCES
Ask your prospective agencies for a
relevant client list, appropriate case
studies and references. This will not
only give you a good idea of the kind of
work they produce, but also an snapshot
of how they showcase this work.

SIMPLIFY THE RFP
Put boundaries on the RFP document.
Ten pages should be plenty to assess
the agency’s skills and their ability to
convey information in a crisp way.

PUT THEM TO THE TEST
Narrow your list of agencies to two final
contenders. Invite both agencies into
your office for a conversation (no PPT)
and see how they think on their feet. Do
you like being in the room with them?
Do they drive the conversation? Did they
come prepared with ideas that map back
to your business goals?


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