SamVanLeerResume (PDF)

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Experienced Sales Leader
s +447850 153 604



+ London, United Kingdom

I am looking for a sales team to manage towards success. I am
competent in training sales reps with my own sales methodology
called "Perform" but am happy to listen to other ideas about this.


"PRA" is a sales methodology based on
acting skills. Key ideas include
communicating effectively, reacting
correctly and accelerating towards the close

I am happy to get stuck in and get on the phone too and prefer to
lead from the front. My ideal employer would be in the Software/
eCommerce industry located in London or Surrey but I'm happy to
speak to anyone who is interested in working with me.
I bring with me a large network of retailers, some of which I have
done business with previously and a hunger to succeed both
personally and as a company.

Developed "PRA" Sales Training


Helped shape an EU startup
Luckycycle had no UK presence and being
man number 2 in the UK was a great honour.
They carry forward my ideas to the US

Enterprise Sales Executive
Decibel Insight
r Apr 2016 - Sep 2016 + London

Actionable User Insights - Metrics only tell half a story. Our platform shows
visitor behaviour with heat maps, session replay, form analytics and more.
Find the "why" behind website performance.
Decibel Insight fills the gap between web analytics and website optimisation,
enabling the user to better understand the visitor behaviour that influences

Sales Management/ Training



Account Director
r Sep 2015 - Apr 2016 + Home based


Luckycycle is a software start-up in Belgium with a patented technology that
uses “Gamification” to drive conversions, basket value and social media
buzz. At Luckycycle it is my job to look after and grow the UK market
alongside managing a team of 5 to hit targets and grow the business.



 Won 5 Enterprise clients





 Trained 3 people to the point of closing deals

Verified by


Business Development Manager
r Nov 2014 - Sep 2015 + London

As a BDM at Trustpilot I was in full control of my own business within
Trustpilot. I helped businesses understand the need for social-proofing, how
to utilize reviews to help conversions on site, drive down PPC cost and close
on business after negotiations. I claimed the trophy for highest monthly
billing twice and enjoyed training newer salespeople on closing techniques
and tonality to help them close deals too.
 Highest board bookings of the Month - £29,000
 Most new qualified opportunities in one week award – 8

Inside Sales Representative
r Aug 2013 - Oct 2014 + London

ChannelAdvisor is a multi-channel retail management software. In this role I
was tasked with cold lead sourcing and calling to qualify prospects. I was
required to pitch the product to cold leads and help them understand tbenefit
to their business before passing this over to be “closed”. The qualifying
process involved pitching the price of the software, which was north of
£10,000 per annum in 90% of cases.
 What was an example of a successful outcome of this activity? (e.g. Made

30+ partnerships)

Verified by


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