Customization needed in online shopping in users view .pdf
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Customization needed in online shopping in users view
E-commerce is a form of Online shopping cart .Selling products through online has more features. All we
need is to spend some time with the sector. Which allows consumers directly to buy goods or services
over the internet.Consumers find a product of interest by visiting the website of the retailer directly or by
searching among the alternative vendors using a shopping search Engine ,which displays the same
product availability and pricing at different retailers.
So with lot more advantage from online selling we need to look over the tactics to stand as the first priority
for the users. Selling products online through internet is the core advantage which no modern business
Shopping trends,which means Online shopping trend have changed drastically in last few
years.only few big online stores were used for online shopping in the past but there are now
thousands of thousands of stores shipping products all over the world at a click of a button..
Five common characteristics like photography,quality description,quantity specifications,product
options and social media sharing options of the products should be narrated clearly in the
website.Product videos,having a video on your product page may be the boost you need to push
sales,that customer wants more information about products before they buy.
Advertising your website through online is too much cool with vast available free sources like
blog, ads correlates to your business can serve the potential reader and leads towards your site.
Social media the giant for promotions. Facebook, twitter, google+,pinterest,linkedin and
instagram will help you a lot for web traffic and good customers at times.
Fast delivery matters becoz we live in a Amazon prime world,Online shoppers want their products
fast,much faster ever before.Most stores now offer one or two day of shipping options,with some
even offering this for free.Amazon has one-hour delivery options in New York City!.In future
same day Shipping will be everywhere.People love Amazon prime and its two days shipping,this
kind of shipping will only be more in demand as time rolls on,Companies should move towards
the testing one day or same day shipping at least for some of their merchandise
Payment of products should be discretized by the customers,In future Customers wants payment
providing options on their choice. So,the customer decides how and when they want to
pay,Payments should be personalized like buy now, and pay later or applying coupon codes etc..
Product return or item in exchange or a refund should be liberal to the consumers.Some online
companies avail a free shipping nd have more generous return policies but 32% of companies
applies extra charges for shipping, this lends consumer to discontinue this mode of shopping.In
UK,Online shops are prohibited from charging a restocking fee.consumers may need to contact
the retailer for their product return or for any queries about a product.
24x7 support and availability will be the best part in an online marketplace. Getting in touch with
the user queries and resolving them prior will be very much appreciative. This lets you the
possibility to serve better and the loyal customer can refer their friends of friends too. This would
be the strongest base for any successful online business
The Survey Conducted by a Internet performance management company with the consumers results as
Avoid running out of stock
Online retailers must ease consumer fear around security
Proper usage of CTA
Online retailers must improves the website speed
Avoid targeting profit from shipping charges
Many consumers wish to customize these changes in Soci buy online market to access the world-wide
market,it increases the customer value and builds sustainable capabilities between the buyers and
sellers.so that,ordering,payment,delivery can be automated to a larger extent...
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