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Are You Promoting Your Brand On The
Best Social Media Platform?
SoftMozer Business Consulting
Call Us @ +91 124-4372118 / 119
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Suppose you are present on every social media platform but you getting nothing fruitful for
your business. This is simply like jumping in the pool but you don’t know how to swim.
Everyone present in social media will not help your business. So, you need to ensure in
choosing the relevant platform to promote your brand so that it can fulfill your brand’s
requirements. So, how will you know about the right platform for your business? Simply keep
reading this blog to get details about it. So here we go:
Facebook is now the most popular social network with billions of users globally. This platform is
well-fitted for every type of business, but its best for B2C marketing as it helps you in lead
generation also. People choose it because of huge active users, its performance, its capacity of
promoting posts, targeting special sub-groups of the total population and remarketing to them
later for other means.
Twitter is the most brilliant option for B2B marketing. Here you can easily share your contents
and target your audience. Twitter helps a company to build their professional brand easily.
Instagram is the best choice if you want to target young people within the age group of 16 to
30. Here you can run an image-friendly business such as designing, architecture, food, fashion
etc. Instagram works in real time, while Facebook controls who sees your posts. You can use
hashtags to highlight your content.
LinkedIn is best for you if you are planning to target just the like-minded professionals and your
brand is niche. This is the best platform for the professionals, entrepreneurs, and small business
YouTube is the best place for you if you want to promote too many videos. Some others
reasons to consider this platform as best for digital marketing are:
– It is the 2nd largest search engine in the globe after Google.
– Google owns it and thereby it receives a great organic search value.
– The video is one of the largest forms of engaging content and making it consumable.
– You can use video for making an education channel for teaching small business owners
regarding all free marketing they can do for themselves and also guide them in choosing a
marketing organization for working with.
Nothing is better than Pinterest if you are into something which involves lots of images.
Through images, this platform gives you the best opportunity for reaching the biggest audience.
It plays a bigger part to get your post shared and liked, unlike other social media platforms.
We are not suggesting you to use a single platform only to promote your brand, but to choose
the right combination which suits your brand profile. Hope this blog will help you choose the
right platform for extending your business. Contact SoftMozer today for social media
marketing services in Kolkata. If you have any query or suggestion, just mention them in the
comment box below.