PDF Archive

Easily share your PDF documents with your contacts, on the Web and Social Networks.

Share a file Manage my documents Convert Recover PDF Search Help Contact



STEVE TEW’S CAREER DEFINING PR FAIL .pdf


Original filename: STEVE TEW’S CAREER DEFINING PR FAIL.pdf
Title: Microsoft Word - Document4

This PDF 1.3 document has been generated by Word / Mac OS X 10.11.2 Quartz PDFContext, and has been sent on pdf-archive.com on 28/09/2016 at 01:59, from IP address 222.154.x.x. The current document download page has been viewed 194 times.
File size: 1.1 MB (1 page).
Privacy: public file




Download original PDF file









Document preview










STEVE TEW’S CAREER DEFINING PR FAIL.

THE MOMENT HE LOST NZ, AND WHAT HE SHOULD HAVE SAID TO PAUL HENRY:

1. I am angrier than anyone else in NZ. Furious. Outraged.

2. I have cancelled an overseas trip to visit victims individually.

3. Heads will roll at Wellington Rugby. I am coming after them. Big time.

4. There will be a widespread investigation. No one will be spared.

5. It will lead to major changes in how we manage violent / inappropriate players. It
will be made public.

6. Any money earnt by the player this season will be paid to the victims by the NZRU.

7. The NZRU will pay rehabilitation costs to victims.

Not:

1. It is not the NZRU’s problem. (fail).

2. It wasn’t Wellington Rugby’s problem. (fail).

3. We spent yesterday talking to the player not the victims. (fail).

4. I have to get on a plane and do something more important. (fail)

In summary he said: “We are looking after the lads at Wellington Rugby of course, and the
player, and I cannot say anything further because I am getting on a plane”. (Older men
still think getting on a plane makes them sound important.) “And, Paul, if you think I should
talk to the victims, I will.” (This displays complete weakness and no control of the crisis).

This is a devastating blow to his credibility. He has lost the New Zealand audience. The
people he represents. Maybe a one-way ticket Steve … if it’s so important?


Document preview STEVE TEW’S CAREER DEFINING PR FAIL.pdf - page 1/1

Related documents


steve tew s career defining pr fail
forever an exile
the dartmouth review 3 13 2009 volume 28 issue 14
report 3 is your child a victim of a bully
the17superdumbassbloggingblunders 1
5 steps to overcome your fear of flying


Related keywords