STEVE TEW’S CAREER DEFINING PR FAIL .pdf
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STEVE TEW’S CAREER DEFINING PR FAIL.
THE MOMENT HE LOST NZ, AND WHAT HE SHOULD HAVE SAID TO PAUL HENRY:
1. I am angrier than anyone else in NZ. Furious. Outraged.
2. I have cancelled an overseas trip to visit victims individually.
3. Heads will roll at Wellington Rugby. I am coming after them. Big time.
4. There will be a widespread investigation. No one will be spared.
5. It will lead to major changes in how we manage violent / inappropriate players. It
will be made public.
6. Any money earnt by the player this season will be paid to the victims by the NZRU.
7. The NZRU will pay rehabilitation costs to victims.
1. It is not the NZRU’s problem. (fail).
2. It wasn’t Wellington Rugby’s problem. (fail).
3. We spent yesterday talking to the player not the victims. (fail).
4. I have to get on a plane and do something more important. (fail)
In summary he said: “We are looking after the lads at Wellington Rugby of course, and the
player, and I cannot say anything further because I am getting on a plane”. (Older men
still think getting on a plane makes them sound important.) “And, Paul, if you think I should
talk to the victims, I will.” (This displays complete weakness and no control of the crisis).
This is a devastating blow to his credibility. He has lost the New Zealand audience. The
people he represents. Maybe a one-way ticket Steve … if it’s so important?