NACS Deck IPAD (PDF)

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GreenPrint
Reduced Emissions Program Overview
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Product Offerings – What’s Changed

Oil, Gas, and Convenience Stores

Compliance Markets

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Corporate and Municipal Fleets

The Challenge… Emissions

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• Example: Consumer driving emits 1.2 Billion metric tons of CO2e a year
• Retail Petroleum is commoditized and the buying decision is driven by price and convenience
• Large fleet managers have the resources to focus on sustainability, small fleets do not

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Corporate Social Responsibility is Good Business

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Google
Goes Carbon
Neutral in
2007
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Disney
Goes Carbon
Neutral in
2009

UPS
Launches CNG
Program in
2011

Facebook
Data
Centers Go
Carbon
Neutral in
2013

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Walmart
Announces
Green Fleet
in 2014

State of CA
Requires all
gasoline to be
carbon neutral
in 2015

Carbon Tax – What’s happening?
Fuel Marketer News
Carbon Mitigation as a Better Solution
for CO2 Transport Emissions

DNC Platform 2016

“A better solution (to a carbon tax) is a market and

• Price on Carbon

social adoption of mitigation. Here is how it would work:

• Pipeline approval contingent on a climate test

A company, let’s call it “Green Fuel,” partners with

• Stronger fracking regulations

existing retailers to label locations with the Green Fuel

• Priority for renewable energy versus natural gas

Signage... The value for the retailer is obvious. They get
to use the cheapest fuel and fuel they can sell.”
- Joe Petrowski

• USA to run 100% on clean energy by 2050
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• DOJ to investigate alleged corporate fraud in
fossil fuel industry related to climate change

ExxonMobil – Carbon Tax 2016
• Revenue Neutral Carbon Tax

CARB and AB32 - 2016
• On December 17, 2010 CARB adopted a cap-

• Pro Global Carbon Pricing

and-trade program.

• Withdrawn from GOP opposition of carbon tax
• Official Public support as of June 2016

• Through the Western Climate Initiative (WCI),
California is working to link its cap and trade
system to other states.

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Consumers Demand

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89% currently recycle
and 78% pay extra for
organic products.

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97% would use carbon
neutral gasoline if they
could, 57% would
upgrade to mid grade or
premium grade to get it.

79% would be willing to
pay more for carbon
neutral gasoline.

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73% of consumers
would switch gasoline
brands to purchase
Carbon Neutral
Gasoline, 81% would
turn left across an
intersection.

The Opportunity – Consumer Demand
HAVAS Media & Accenture, 2014

Forest Stewardship Council, 2014

Hartman Group, 2014

“Mothers are highly engaged
on sustainability … and 64%
actively buy sustainable
brands.”

“59% are willing to pay more
for eco-friendly/green
products.”

“84% of American consumers
report they consider
sustainability when making
purchase decisions.”

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Shelton Group, 2013

Nielson, 2014

“48% of Americans are currently
claiming that corporate
environmental reputation
impacts their purchase decision
at the shelf.”

“50% percent of consumers
surveyed are willing to pay
more for goods and services
from companies that have
implemented programs to give
back to society.”

(1) Nielsen: Global Survey on Corporate Social Responsibility (2014) (4) HAVAS: Meaningful Brans (2014)
(5) Hartman Group: Sustainability Report (2013)
(2) Forest Stewardship Council: The Road Less Travelled (2014)
(3) Shelton Group: Sustainable Brands (2014)
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Green Commoditized Products Command Higher Prices

89% currently recycle and
78% pay extra for organic
products because it’s easy

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Standard Item

Standard
Price

Eco-Friendly ,
Organic, Natural Item

Green
Price

Green
% Price Increase

Regular Milk

$2.99

Organic Milk

$6.00

100%

Tomatoes per lb.

$0.99

Organic Tomatoes
per lb.

$1.99

101%

Beef (90/10) per
lb.

$5.69

Grass Fed Beef
(90/10) per lb.

$9.99

76%

Brawny Paper
Towels

$1.59

7th Generation
recycled Paper
Towels

$2.99

88%

Van’s Women Slip
On

$45.00

Tom’s Women Slip
On

$54.00

20%

Clorox Wipes

$2.99

Clorox Green Works
Wipes

$3.89

30%

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Pump Here. Plant Trees.
Consumer’s carbon dioxide emissions while driving are
neutralized through a proportionate investment in a certified
carbon offset project & planting of trees in their local market.

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