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GreenPrint
Reduced Emissions Program Overview
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Copyright © 2016 GreenPrint LLC. All rights reserved. Patent Protected.
Product Offerings – What’s Changed
Oil, Gas, and Convenience Stores
Compliance Markets
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Copyright © 2016 GreenPrint LLC. All rights reserved. Patent Protected.
Corporate and Municipal Fleets
The Challenge… Emissions
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• Example: Consumer driving emits 1.2 Billion metric tons of CO2e a year
• Retail Petroleum is commoditized and the buying decision is driven by price and convenience
• Large fleet managers have the resources to focus on sustainability, small fleets do not
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Copyright © 2016 GreenPrint LLC. All rights reserved. Patent Protected.
Corporate Social Responsibility is Good Business
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Goes Carbon
Neutral in
2007
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Disney
Goes Carbon
Neutral in
2009
UPS
Launches CNG
Program in
2011
Data
Centers Go
Carbon
Neutral in
2013
Copyright © 2016 GreenPrint LLC. All rights reserved. Patent Protected.
Walmart
Announces
Green Fleet
in 2014
State of CA
Requires all
gasoline to be
carbon neutral
in 2015
Carbon Tax – What’s happening?
Fuel Marketer News
Carbon Mitigation as a Better Solution
for CO2 Transport Emissions
DNC Platform 2016
“A better solution (to a carbon tax) is a market and
• Price on Carbon
social adoption of mitigation. Here is how it would work:
• Pipeline approval contingent on a climate test
A company, let’s call it “Green Fuel,” partners with
• Stronger fracking regulations
existing retailers to label locations with the Green Fuel
• Priority for renewable energy versus natural gas
Signage... The value for the retailer is obvious. They get
to use the cheapest fuel and fuel they can sell.”
- Joe Petrowski
• USA to run 100% on clean energy by 2050
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• DOJ to investigate alleged corporate fraud in
fossil fuel industry related to climate change
ExxonMobil – Carbon Tax 2016
• Revenue Neutral Carbon Tax
CARB and AB32 - 2016
• On December 17, 2010 CARB adopted a cap-
• Pro Global Carbon Pricing
and-trade program.
• Withdrawn from GOP opposition of carbon tax
• Official Public support as of June 2016
• Through the Western Climate Initiative (WCI),
California is working to link its cap and trade
system to other states.
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Copyright © 2016 GreenPrint LLC. All rights reserved. Patent Protected.
Consumers Demand
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89% currently recycle
and 78% pay extra for
organic products.
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97% would use carbon
neutral gasoline if they
could, 57% would
upgrade to mid grade or
premium grade to get it.
79% would be willing to
pay more for carbon
neutral gasoline.
Copyright © 2016 GreenPrint LLC. All rights reserved. Patent Protected.
73% of consumers
would switch gasoline
brands to purchase
Carbon Neutral
Gasoline, 81% would
turn left across an
intersection.
The Opportunity – Consumer Demand
HAVAS Media & Accenture, 2014
Forest Stewardship Council, 2014
Hartman Group, 2014
“Mothers are highly engaged
on sustainability … and 64%
actively buy sustainable
brands.”
“59% are willing to pay more
for eco-friendly/green
products.”
“84% of American consumers
report they consider
sustainability when making
purchase decisions.”
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Shelton Group, 2013
Nielson, 2014
“48% of Americans are currently
claiming that corporate
environmental reputation
impacts their purchase decision
at the shelf.”
“50% percent of consumers
surveyed are willing to pay
more for goods and services
from companies that have
implemented programs to give
back to society.”
(1) Nielsen: Global Survey on Corporate Social Responsibility (2014) (4) HAVAS: Meaningful Brans (2014)
(5) Hartman Group: Sustainability Report (2013)
(2) Forest Stewardship Council: The Road Less Travelled (2014)
(3) Shelton Group: Sustainable Brands (2014)
Copyright © 2016 GreenPrint LLC. All rights reserved. Patent Protected.
Green Commoditized Products Command Higher Prices
89% currently recycle and
78% pay extra for organic
products because it’s easy
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Standard Item
Standard
Price
Eco-Friendly ,
Organic, Natural Item
Green
Price
Green
% Price Increase
Regular Milk
$2.99
Organic Milk
$6.00
100%
Tomatoes per lb.
$0.99
Organic Tomatoes
per lb.
$1.99
101%
Beef (90/10) per
lb.
$5.69
Grass Fed Beef
(90/10) per lb.
$9.99
76%
Brawny Paper
Towels
$1.59
7th Generation
recycled Paper
Towels
$2.99
88%
Van’s Women Slip
On
$45.00
Tom’s Women Slip
On
$54.00
20%
Clorox Wipes
$2.99
Clorox Green Works
Wipes
$3.89
30%
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Copyright © 2016 GreenPrint LLC. All rights reserved. Patent Protected.
Pump Here. Plant Trees.
Consumer’s carbon dioxide emissions while driving are
neutralized through a proportionate investment in a certified
carbon offset project & planting of trees in their local market.
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Copyright © 2016 GreenPrint LLC. All rights reserved. Patent Protected.
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