wst Creds deck (3) .pdf

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SEE THROUGH THE EYES OF THE CONSUMER
REINVENTING
QUALITATIVE RESEARCH
FOR THE 21ST CENTURY

weseethrough is a technology-driven market research
company that helps organisations to better
understand their consumers' real behaviour with an
award winning methodology.
Using wearable technology to capture first-person
footage of respondents' daily lives, our video curation
platform, Haystack, is then used to efficiently unearth
insights from hundreds of hours of video.

+
Wearable technology

Video curation platform, Haystack

ANSWERING QUESTIONS, WITHOUT ASKING THEM
See Through the Eyes of the Consumer

UNBIASED
OBSERVATION

LESS
INTRUSION

EMOTIONAL
HONESTY

Insight arises from objective
observation of respondents
without their bias affecting
what is reported and how

Respondents act naturally
as they are in their usual
context, environment and
social group

We record consumer
behaviour as it happens,
providing unfiltered
understanding of people

THE RESPONDENT JOURNEY
11

2
2

3
3

44

55
Insight

Respondents are asked
to perform specific tasks
in their natural
environment, in line with
the brief and research
objectives sought by the
client

Unbiased consumer
behaviour is captured using
wearable and locationbased technology (sensors,
smart glasses, beacons),
resulting in large quantities
of video footage

Haystack, our proprietary
video curation platform,
stores and structures a
large amount footage,
revealing rich quantitative
data thanks to its
advanced coding and
transcribing capabilities

Follow up interviews
are conducted based
on the behaviors
observed in the
footage

Following analysis, in-depth
insights from the footage
and interviews are distilled
into a comprehensive report
and videos
montages evidencing
results, delivered via
Haystack

HAYSTACK

Our video curation platform enables us to manage extremely large amounts of video footage

Video content
we gather for you

1. Behavioral
coding and
transcribing

Video content
you provide

2. Exploration
of footage:
Search, review
transcripts and
storyline

YouTube content
(Product Reviews,
News Coverage, …)

3. Reporting
supported by
video content

HAYSTACK

An insight POWERHOUSE. Haystack is our primary innovation.

Smart Search
“Show me every time that _______”
… They used soap
… They opened the fridge


Confident Qual
Bringing in a feasible means of scaling
qualitative research means you don’t
need to persuade marketing of a
behaviour observation.

Re-Query-able
All footage is there after a project for
all team members to query against
via the Haystack in the cloud.
No downloading and no hard drives.

You can show them. With lots of clips.

WHAT OUR CLIENTS SAY

Marketing Director

Global CMI Manager

“…a really innovative new approach… We will use them again.”

“We estimate these findings will optimise up to 25% of our
annual spend on advertising … Tremendous work.”

Consumer Market Insight VP

CMI Manager

“Using technology, the team have been able to give us real
insights by understanding real consumer behaviour.”

“…one of the most natural investigation techniques. We

Senior Manager

now know things about the Japanese ice cream consumer

“We managed to roll it out to 10 countries across the globe and
captured 120 odd cooking occasions in record time! This is a very
powerful tool and will become an integral part of consumer
research going forward.”

that we simply didn’t have before.”

Marketing Research Coordinator
“…Findings inspired transformation of a floor plan
changing visibility, which had a very positive impact on
sales.”

CMI Director
“The Google Glass pilots helped us access the real context vs.
conventional Claimed or stated methodologies …an extremely
rapid roll out.”

APPLICATIONS
Full Consumer
Journey

Prototypes/Package
testing

True Habits &
Experiences

Media Behaviors

Shopper
Insights


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