DB Esports Media .pdf

DB ESPORTS
REACHING ENGAGED AND VALUABLE CUSTOMERS
BY LEVERAGING NEW PLATFORMS LIKE TWITCH.TV

IN THE UPPER INCOME
BRACKET

BETWEEN THE AGE OF
18-25

18K

10min

1hr+

UNIQUE VIEWERS WEEKLY

AVG ENGAGEMENT FOR
EACH UNIQUE VIEWER

WATCHED BY 30%
OF VIEWERS

8K

400

6K
4K

300
GRAND
FINAL

200
100

2K
OCT 4

OCT 5

OCT 6

OCT 7

OCT 8

OCT 9

CONCURRENT VIEWERS

Whilst European, American & Asian markets
have embraced the industry's growth with large
scale productions, the local eSports scene still
remains unconquered by established brands.
Through bespoke sponsorships & high-impact
branding executions, your brand can be at the
forefront of this critical period in Australian
eSports.

UNIQUE AUSTRALIAN
TWITCH.TV VIEWERS
PER MONTH

OFFLINE

50% of our audience are aged 18-25, with 30%
sitting in the upper income bracket. If you're
looking to establish positive brand affinity with a
demographic that is willing & able to spend time
and money on things that they care about, we
can change the game together.

750K 30% 50%

UNIQUE VISITORS

Reaching over 18 thousand viewers weekly, our
live stream on Twitch.tv features ANZ esports
competitions throughout the calendar year. The
average view time of each unique viewer on our
channel is around 10 minutes with over 30%
staying on our content for over an hour (100-600
times longer than YouTube or Facebook).

THE MARKET

Over the past few years, eSports has existed as
a sleeping media giant - tiptoeing on the fringe
of mainstream relativity. Today, it's a multimillion
dollar industry that has larger prize pools than
the Tour De France, US Golf Masters &
Australian Open. The explosion of growth is
backed by a massive market of over 280 million
diehard and casual viewers worldwide.

OUR AUDIENCE

we’re DB Esports and our brand gives marketers
and media buyers the ability to reach engaged
audiences at scale with unrivaled cost efficiency.

OUR PRODUCTION

HEY THERE!

DOUBLE
RISTRETTO
NAMING RIGHTS

HERO VIDEO AND LOGO

TWITCH.TV & SOCIAL CAMPAIGN

Play your campaign video to a live audience who
can respond in real time and make a lifelong
impression on tens of thousands with your logo
at the forefront of the most engaging media
available on the web.

We engage our live viewers and encourage them
to support our sponsors, offer giveaways, and ask
people's thoughts and opinions. Activate your
brand, generate social media traffic and create
advocates with a twtich.tv & social campaign.

HERO VIDEO PLAY
HERO LOGO PLACEMENT
TWITCH.TV & SOCIAL CAMPAIGN
DESCRIPTION PLACEMENT

YOURBRAND

THANK YOU

Season One Qualifiers

CAPPUCCINO
DBEsports: Enjoying the livestream? Support
Australian Dota 2 by checking our sponsor or
participating in this exciting campaign!
http://www.campaign.com

TWITCH.TV & SOCIAL CAMPAIGN

/DigitalBunkerEsports

@dbesportsDOTA2

20sec AD / CALL TO ACTION
[Live][AUS] LoremIpsum ANZ League Team vs Team

DESCRIPTION PLACEMENT

Streaming Dota 2

THANK YOU

LONG BLACK
TWITCH.TV & SOCIAL CAMPAIGN
DESCRIPTION PLACEMENT
THANK YOU

NAMING RIGHTS

DESCRIPTION PLACEMENT

Your brand will be the centerpoint of all
discussion, coverage, all marketing channels and
on the front page of twitch.tv. You’ll also gain the
accumulative value from eternal media like
youtube videos which continue to receive
viewership for years to come.

“Check out the link in the description” has become
a common phrase in online video. Recieve
thousands of unique interested visitors to your
site with a powerful advertisment in our twitch.tv
description that we will plug mercilessly on
stream.

COFFEE?
ALEXANDER.RAMSEY@DIGITALBUNKER.COM.AU