DB Esports Media .pdf
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Title: DB Esports Media
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DB ESPORTS
REACHING ENGAGED AND VALUABLE CUSTOMERS
BY LEVERAGING NEW PLATFORMS LIKE TWITCH.TV
IN THE UPPER INCOME
BRACKET
BETWEEN THE AGE OF
18-25
18K
10min
1hr+
UNIQUE VIEWERS WEEKLY
AVG ENGAGEMENT FOR
EACH UNIQUE VIEWER
WATCHED BY 30%
OF VIEWERS
8K
400
6K
4K
300
GRAND
FINAL
200
100
2K
OCT 4
OCT 5
OCT 6
OCT 7
OCT 8
OCT 9
CONCURRENT VIEWERS
Whilst European, American & Asian markets
have embraced the industry's growth with large
scale productions, the local eSports scene still
remains unconquered by established brands.
Through bespoke sponsorships & high-impact
branding executions, your brand can be at the
forefront of this critical period in Australian
eSports.
UNIQUE AUSTRALIAN
TWITCH.TV VIEWERS
PER MONTH
OFFLINE
50% of our audience are aged 18-25, with 30%
sitting in the upper income bracket. If you're
looking to establish positive brand affinity with a
demographic that is willing & able to spend time
and money on things that they care about, we
can change the game together.
750K 30% 50%
UNIQUE VISITORS
Reaching over 18 thousand viewers weekly, our
live stream on Twitch.tv features ANZ esports
competitions throughout the calendar year. The
average view time of each unique viewer on our
channel is around 10 minutes with over 30%
staying on our content for over an hour (100-600
times longer than YouTube or Facebook).
THE MARKET
Over the past few years, eSports has existed as
a sleeping media giant - tiptoeing on the fringe
of mainstream relativity. Today, it's a multimillion
dollar industry that has larger prize pools than
the Tour De France, US Golf Masters &
Australian Open. The explosion of growth is
backed by a massive market of over 280 million
diehard and casual viewers worldwide.
OUR AUDIENCE
we’re DB Esports and our brand gives marketers
and media buyers the ability to reach engaged
audiences at scale with unrivaled cost efficiency.
OUR PRODUCTION
HEY THERE!
DOUBLE
RISTRETTO
NAMING RIGHTS
HERO VIDEO AND LOGO
TWITCH.TV & SOCIAL CAMPAIGN
Play your campaign video to a live audience who
can respond in real time and make a lifelong
impression on tens of thousands with your logo
at the forefront of the most engaging media
available on the web.
We engage our live viewers and encourage them
to support our sponsors, offer giveaways, and ask
people's thoughts and opinions. Activate your
brand, generate social media traffic and create
advocates with a twtich.tv & social campaign.
HERO VIDEO PLAY
HERO LOGO PLACEMENT
TWITCH.TV & SOCIAL CAMPAIGN
DESCRIPTION PLACEMENT
YOURBRAND
THANK YOU
Season One Qualifiers
CAPPUCCINO
DBEsports: Enjoying the livestream? Support
Australian Dota 2 by checking our sponsor or
participating in this exciting campaign!
http://www.campaign.com
TWITCH.TV & SOCIAL CAMPAIGN
/DigitalBunkerEsports
@dbesportsDOTA2
20sec AD / CALL TO ACTION
[Live][AUS] LoremIpsum ANZ League Team vs Team
DESCRIPTION PLACEMENT
Streaming Dota 2
THANK YOU
LONG BLACK
TWITCH.TV & SOCIAL CAMPAIGN
DESCRIPTION PLACEMENT
THANK YOU
NAMING RIGHTS
DESCRIPTION PLACEMENT
Your brand will be the centerpoint of all
discussion, coverage, all marketing channels and
on the front page of twitch.tv. You’ll also gain the
accumulative value from eternal media like
youtube videos which continue to receive
viewership for years to come.
“Check out the link in the description” has become
a common phrase in online video. Recieve
thousands of unique interested visitors to your
site with a powerful advertisment in our twitch.tv
description that we will plug mercilessly on
stream.
COFFEE?
ALEXANDER.RAMSEY@DIGITALBUNKER.COM.AU




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