Blog Assignmnet 3 .pdf
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ADV 116 Blog Assignment #3
Value 10 Marks Due Date October 26, 2015 (5:30pm)
Hand in hard copy in class or email .pdf, .doc or .rtf to firstname.lastname@example.org
If you choose to write the blog online send a link to the above email address
You can post to blackboard in the same formats above
NO HANDWRITTEN ASSIGNMENTS WILL BE ACCEPTED
Please indicate assignment as Blog # (#3 in case you forgot)
ASSIGNMENTS THAT DO NOT HAVE YOUR FULL NAME ON IT WILL NOT BE MARKED
Correct spelling, grammar and sentence structure will be part of the evaluation as well as
content and citing of sources.
1) Review the attached Research Document: (HEALTH AND WELL BEING STUDY)
2) There are numerous demographic variables involved in this document. Briefly summarize the
following: i. The issue ii. Target Demographic (age, location etc) iii. Behaviours and habits as it relates to
the study iv. Contributing factors to health concerns
3) IN YOUR OWN WORDS – provide your opinion on the research. From your experiences is it accurate?
4) Based on your answer from #3 what recommendations would you as an marketer/advertiser make to
the individuals/families/schools involved in the study. Is there any other parties that could/should be
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