Marketing Update | October 2016 .pdf

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Title: Marketing Update | October 2016

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Marketing Update | October 2016

Today’s Agenda

KPI
Numbers

Content
Highlights

Next 6
Months

The Numbers

Website Funnel
Since 1st April ‘2015

394

187

132

90

Meeting
Requests

Qualified
to Sales

Meeting
Delivered

Opp
Raised

100%

47%

33%

23%

23

Contract

13 LIVE

5.8%

Live to Date

£287,161
On average, each meeting request is worth £728

£1.3m in opportunities

Leads Summary
Difference '16 v '15
H1 2015

H1 2016

+/-

%

Inbound Leads

102

166

64

63%

Qualified to Sales

43

78

35

81%

% Qualified

42%

47%

-

5%

15 k

15 k

H1 ‘16

H1 ‘16

10 k

10 k
H1 ‘15

5k

5k

0

0
Apr May Jun

Jul Aug Sep

H1 ‘15

Apr May Jun

Jul Aug Sep

Website Visitors

Social Followers

p 53%

p 98%

H1 ‘16: 58,652 | H1 ’15: 38,254

H1 ‘16: 12,491

| H1 ’15: 6,285

6k

1,000
800

4k

600
400

H1 ‘16

200

H1 ‘15

H1 ‘16

2k

H1 ‘15

0

0
Apr May Jun Jul Aug Sep

Apr May Jun

Jul Aug Sep

New Accounts

New Contacts

p 257%

p 239%

H1 ‘16: 3,774 | H1 ’15: 1,057

H1 ‘16: 23,084

| H1 ’15: 6,792

Content Highlights

Webinars

Partners & Thought Leadership

7 Webinars

889 Sign-Ups
and

£690k

influenced opportunities


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