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Marketing Update | October 2016
Today’s Agenda
KPI
Numbers
Content
Highlights
Next 6
Months
The Numbers
Website Funnel
Since 1st April ‘2015
394
187
132
90
Meeting
Requests
Qualified
to Sales
Meeting
Delivered
Opp
Raised
100%
47%
33%
23%
23
Contract
13 LIVE
5.8%
Live to Date
£287,161
On average, each meeting request is worth £728
£1.3m in opportunities
Leads Summary
Difference '16 v '15
H1 2015
H1 2016
+/-
%
Inbound Leads
102
166
64
63%
Qualified to Sales
43
78
35
81%
% Qualified
42%
47%
-
5%
15 k
15 k
H1 ‘16
H1 ‘16
10 k
10 k
H1 ‘15
5k
5k
0
0
Apr May Jun
Jul Aug Sep
H1 ‘15
Apr May Jun
Jul Aug Sep
Website Visitors
Social Followers
p 53%
p 98%
H1 ‘16: 58,652 | H1 ’15: 38,254
H1 ‘16: 12,491
| H1 ’15: 6,285
6k
1,000
800
4k
600
400
H1 ‘16
200
H1 ‘15
H1 ‘16
2k
H1 ‘15
0
0
Apr May Jun Jul Aug Sep
Apr May Jun
Jul Aug Sep
New Accounts
New Contacts
p 257%
p 239%
H1 ‘16: 3,774 | H1 ’15: 1,057
H1 ‘16: 23,084
| H1 ’15: 6,792
Content Highlights
Webinars
Partners & Thought Leadership
7 Webinars
889 Sign-Ups
and
£690k
influenced opportunities
Marketing Update | October 2016.pdf (PDF, 27.14 MB)
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