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LJS National Conventio Features New Branding .pdf


Original filename: LJS_National_Conventio_Features_New_Branding.pdf
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Media  Contact  
Emily  Olesh  
Emily@RunSwitchPR.com  
(812)  276-­‐5808  
 

Long  John  Silver’s  National  Convention  Features  New  Branding  and  New  Founder’s  Award  
Bob  Ruckriegel  Receives  First  Jim  Patterson  Founder’s  Award    

 
LOUISVILLE,  Ky.  (September  29,  2016)  –  Long  John  Silver’s  held  its  national  convention  with  the  theme  
“True  North”  this  week  in  Louisville,  Ky.  The  nation’s  leading  quick-­‐service  seafood  restaurant  unveiled  a  
new  branding  strategy  and  logo  to  more  than  400  attendees  including  franchisees  and  vendors.  Long  
John  Silver’s  also  gave  away  many  first-­‐time  awards  including  a  Jim  Patterson  Founder’s  Award,  named  
after  the  man  who  founded  the  brand  in  1969.    
 
One  session  of  the  convention  kicked  off  screening  clips  from  the  brand’s  new  multi-­‐faceted  digital  
campaign  featuring  Steve  Connell,  which  was  released  to  the  public  this  summer.  The  leadership  team  
presented  a  new  updated  logo  along  with  the  brand  strategy  during  a  new  uniform  fashion  show  
featuring  the  Long  John  Silver’s  television  spokesperson,  Kenneisha  Thompson.    
 
“This  brand  has  been  around  for  47  years,  so  we  were  careful  to  stay  true  to  our  roots  and  our  core  
customers  while  introducing  something  fresh  and  new,”  said  Marilyn  Nicholson,  Vice  President  of  
Marketing,  Media  &  Promotions.    
 
This  marked  the  first  year  for  the  Jim  Patterson  Founder’s  Award,  given  for  possessing  great  qualities  of  
leadership  and  loyalty.  Bob  Ruckriegel  accepted  the  award  during  the  closing  night  gala  alongside  his  
wife,  Lovella  Ruckriegel.    
 
“When  Long  John  Silver’s  came  along,  he  jumped  aboard  quickly  and  aggressively  opened  stores,”  said  
Jim  Patterson,  founder  of  Long  John  Silver’s.  “There  was  no  question  about  who  deserved  it.”    
 
Chris  Walsh  and  Diane  Oney  were  given  the  Admiral’s  award  for  outstanding  accomplishments  as  
franchisees.  The  Franchise  Association  Board  awarded  Bill  Brewer  with  the  Chairman’s  award.    
 
Other  honorees  included  the  Next  Generation  Award  winners  Frank  Kapfhammer,  Jimmy  Goodnight,  
Randy  Henn  and  Bill  Brewer.  Additionally,  Griffith  Foods  was  named  Supplier  of  the  Year;  Performance  
Foods,  Marketer  of  the  Year;  and  Richard  Levitt  with  Nellis  Seafood  received  the  Navigator’s  Award.    
 
The  Culinary  Innovation  Award  recipient  was  Bob  Jenkins,  Charter  Foods,  Inc.;  the  Development  Award  
was  Eric  Estes,  Estes  Enterprises,  Inc.,  the  Profitability  Award  was  James  McCann  and  Dave  Chapman  
with  Treasures  Isles,  Inc.    
 
Randy  Henn  received  the  Street  Fighter  Award  for  marketing  accomplishments;  Polly  Novak-­‐Balzer  
received  the  Marketing  Partner  Award  and  the  Field  Management  Award  recipient  was  Oscar  Salinas.    

 
 
 
Team  Award  winners  include:  Toni  Bianco,  Jeff  Titlow,  Joe  Harris,  Carl  Casalino,  James  Fultz  and  Stephen  
Robles.    
 
Anniversary  Award  winners  include:  Bob  Ruckriegel  (47  Years),  Estate  of  Herbert  Coleman  (44  Years),  
Nellis  Seafood  Holding  Co.,  L.L.C.  (44  Years),  Ronald  Switzer  (44  Years),  Wayne  Gaunce  (44  Years),  Gail  
Hayes  (43  Years),  Randy  Henn  (38  Years),  Joseph  Feeney  (33  Years),  Joseph  Oleinik  (32  Years),  Edward  
Wong  (26  Years),  James  Goodnight  (26  Years),  Susan  Myles  (26  Years),  Kathy  Dziewa  (23  Years),  Gary  
Ebersole  (21  Years),  Diane  Oney  (20  Years),  and  Bill  Brewer  (20  Years).  
 
One-­‐million-­‐dollar  store  awards  include:  Bob  Mathias,  Annette  Gibson,  Jeff  Brackevelt,  Lori  Picken,  Mary  
Flores,  Kevin  Matuska,  David  Bell,  Marisella  Olbera,  Enrique  Nesmith,  Sandy  Selby,  Kim  Haag,  Greta  
Moore,  Sue  Laher,  Sandy  Vavrek,  Fanice  Henderson,  Dee  Dee  Vandivier,  Noah  Eads,  Claudia  Rodriguez,  
Melissa  Newman,  Mark  Bernal,  Patrick  McKenzie,  Mark  Coats,  Kim  Balaban,  Rae  Torres,  Tonya  
Klovanish,  Jessica  Fannon,  Alex  Schafer,  and  Deirdre  Ephriam.  
 
Captain’s  Award  winners  include:  Annette  Gibson,  Bob  Mathias,  Colleen  Keith,  Cruz  Razo,  Jason  
Mertens,  Julia  McGowan,  Kevin  Matuska,  Melanie  Schrum,  Michelle  Sizemore,  Robert  Finley,  and  
Ventura  Saldana.  
 
Lent  Season  Award  winners  include:  Annette  Gibson,  Mark  Schmidt,  Bob  Mathias,  Helen  Walker,  
Mariselle  Olbera,  and  Ray  Green.  
 
OSAT  Award  winners  include:  Colleen  Keith,  Karen  Corrado,  Frances  Woods,  Brian  Wood,  and  Melanie  
Schrum.    
 
[High  res  photos  available  upon  request]  
 
About  Long  John  Silver’s:  
Long  John  Silver’s  is  a  classic  American  brand  founded  in  1969,  and  stands  today  as  the  nation’s  largest  
quick-­‐service  seafood  chain  with  more  than  1,000  restaurants  in  the  U.S.  Long  John  Silver’s  is  famous  for  
its  pure,  wild-­‐caught  Alaskan  whitefish  hand-­‐dipped  in  our  signature  batter  and  lightly  fried  to  golden  
perfection.  Learn  more  at  www.ljsilvers.com  or  join  the  conversation  via  social  media  on  Twitter,  
Facebook,  or  Instagram.  
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