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case study .pdf


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Author: TANAYA

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How a Manufacturing
Company’s Revenue
grew by 20% using
automated and
integrated data
appending services
_________________________________________________________
Manufacturing Industry Case Study
By Global Email Lists

The Client
The client has been a worldwide leader in diverse line-up of vehicles all over the world.
With its revolutionary efforts in the application of new technologies, the client is striving to
create outstanding global-friendly products.

The Scenario
The client’s teleservices group was experiencing a difficulty in new customer prospecting
campaign which in turn led to reduced conversions, information loss and loss of revenue.
At the same time they were required to improve their campaign strategies and metrics
including contact information, proper management of data records and more clearly
communicate about special services and latest offers to customers.

Solution
Global Email Lists’ worked closely with the teleservicing group to completely understand
their business challenges and that they need to upgrade their existing database with the
latest accurate contact information and technological features. Our Data Appending service
is by far the most robust data optimization tool that not only helped the client with valid
records of the prospective customers but also quick information processing. We have
helped them with the most appropriate campaign strategies and metrics with a deeper
understanding of consumers’ characteristics by overlaying demographic information.
Furthermore,our data cleansing assisted them to manage all facets of quality data
management and newsletter campaign services gave them better visibility on the products
and services and special offers that subsequently saw unprecedented quarterly growth.

Result
Based on our automated and integrated data solution, the client observed a massive growth
by the 1st quarter that gave them a global stand in the marketplace. Moreover, they grew by
20% in terms of revenue. Today, the client can easily access to a large number of
prospective customers without any geographical barriers saving time and money.

Testimonial
“We are extremely proud to be adding Global Email Lists to our growing array of value
added services for listed companies. With its website attracting such large numbers of daily
visitors, their ability to pull the most accurate data from our massive retail sales system,
clean it with a usable tool provided quality assurance and the highest level of service within
a very short project turnaround time. We value Global Email Lists 's expertise as a data
aggregator and their robust and dynamic campaign solutions, that generated high traffic
and high sales, which is why we decided to partner with them on this value-added initiative
for our issuers.”
-Robert A. Miller
Senior Vice President-Product Development


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