One Pager Steve (PDF)

WE  ARE  ON  COURSE  TO  BE  THE  NUMBER  ONE  REAL  TIME  TRAVEL  COMPANY  BY  FOCUSING  ON  
DELIVERING  EXTREME  VALUE  TO  OUR  INDUSTRY  AND  USER  ECO  SYSTEM  -­‐  ETA  60  MONTHS.  
We  Solve  Big  Travel  Problems  For  Users

Our  Opportunity

Travellers  find  it  difficult  to  connect  with  their  local  
surroundings  and  re-­‐connect  with  friends  they’ve  met.  
Backpacker  relevant  informa4on  is  fragmented,  unreliable  
and  outdated.

Users  plot  their  travel  routes  on  a  map  and  are  alerted  
when  crossing  paths  with  friends.  Prior  to  and  upon  
arrival  to  a  new  desAnaAon,  they  have  access  to  a  live  
feed  of  local  ac4vity  and  are  connected  to  everyone  in  
the  area.

The  Entry  point  -­‐  Gap  Year  &  
Budget  Youth  Travel  Market
• £71  Billion1  
• 22.9  Million  travellers2  
• Average  spend  £3,331  /  84  day  
Australia  trip1

Our  SoluMon

Developing  Our  System  to  Serve  the  
Wider  Youth  Travel  
• £220  Billion1  
• 230  Million  international  arrivals1  
• Average  spend  £1,600  trip1




1  -­‐  hDp://www2.unwto.org/en  
2  -­‐  Tripwire  esHmaHon  using  various  resources

Where  we  are  
today

BETA  Launch  -­‐  Summer  2016

Market  Launch  -­‐  February  2017

Beta  launched  in  Cambodia;  5,000  testers  

Tech  build  1.0  releasing  Nov  16;  based  on  Beta  
tesAng  &  feedback  

Engaged  -­‐  Over  50%  of  our  users  log  in  twice  per  
week  and  engagement  is  increasing  with  each  
release  I.e  Habit  forming  product  

Expand  the  development  team  
Product  development  on  core  features  +  
funcMonality  supporAng  the  business  model  

ContribuMng  >8,000  reviews,  quesMons  &  post  on  
top  of  our  ~6,500  handpicked  recommendaAons  

OpAmise  the  real-­‐Mme  data  correlaMon  engine  

Gained  over  24,000  followers  across  social  media  
plaCorms  

AcquisiAon  channels  highly  targeted  at  acMve  
travellers  to  further  minimise  acMve  user  cost  

Featured  Apple  App  Store;  in  Best  Travel  Apps  as  
‘Gap  Year  Tools’  

Grow  the  in-­‐app  community  and  revenue  steams  

Business  Model
The  Socially  Enabled  Online  Travel  
Agent  -­‐  MoneMsaMon
Centralise  backpackers’  needed  resources  
(bookings,  experiences,  products  etc).  
UAlising  users  full  i4nerary  and  preference;  
pushing  recommendaAons  /  services  ahead  
of  any  other  compe4tors.  
Acquire  user  once;  mone4se  across  all  ini4al  
trip  bookings  (&  beyond…)  
Users  add  reviews  post  booking;  adding  
community  value  &  preference  data  
We  get  the  highest  possible  return  per  
customer  based  on  the  relevance  engine  that  
only  delivers  real  4me  ac4onable  
mone4sa4on  ac4ons  for  the  user.

Acquisi4on  cost  £1  
Via  Hostel  Affiliate  Scheme

User  AcquisiJon  
cost  -­‐    
£1-­‐2
Average  
Revenue  per  90  
Trip  ~  £11-­‐13
Average  Profit  
per  User  ~  
£9-­‐12
Proven  Model  
4  weeks  BETA  TesAng    
12  Tour  sales  with  
TransacAon  Value  £4,000

Example  

Vietnam  
Backpackers  Hostel  
booked  in  advance    
£4  commission.    
3  Day  Castaway  
tour  booked  £29  
commission
MadMonkey  
Hostel  
Booked  2  day  
before  
£4  commission
City  Day  bike  
tour  booked  
upon  arrival    
£5  commission

MarkeJng
So  far  our  efforts  have  revolved  only  around  free  organic  markeAng  and  leveraging  our  network,  however  we  now  plan  to  expand  into  
further  free  and  paid  channels  of  acquisiAon,  we  will  be  aggressive  across  our  paid  channels  with  our  first  ‘market  launch’.  Low  cost  /  
acquisiAon  is  key  and  viable  due  to  the  viral  growth  effects  of  a  social  network.
-­‐ Organic  

-­‐ Paid  

-­‐ Word  of  Mouth  prevalent  due  to  viral  features  of  the  app  
(connecAng  users,  community  engagement)  

-­‐ Affiliate  schemes  with  bloggers,  hostels,  and  
ambassadors.  Low  acquisiAon  cost  at  £1-­‐2.    

-­‐ App  store  visibility  ranked  higher  than  HostelWorld  +  
STA  

-­‐ Paid  digital  marke4ng  targeted  Aghtly  at  pre/early  trip  
-­‐ PR  schemes  and  guerrilla  marke4ng

-­‐ SEO  authority  signg  on  the  first  page  google

Our  Ecosystem
Advisory  Board
Steve  Vaile
Industry  expert  
Chairman  MadMonkey  
Hostels

Eugene  K

Ziad  Khouri  

Hal  Tyler  

Sam  Hiscocks  

Stew  Chan  

CTO

CEO

CMO

COO

Product  Whizz  
Co-­‐founder  E-­‐man

Ashley  H-­‐L

A  young,  fast  growing,  dynamic  team  with  a  passion  for  travel.  Delivering  the  best  user  travel  
experience  with  disrupAve  technology,  solving  real  problems  in  a  results  and  learning  driven  
environment.  

Hostel  Partners

Strategy  Advisor  
Let’s  Go  Holdings

Blogger  Partners

Over  40+  Hostel  partners  in  
Cambodia  alone

InternaMonal  Network  of  
100+  ambassadors

Tour  Operators

Tour  Inventory  200+  

Funding
Q4    
2016

Q2    
2015

Q4  
2017

Seed  Round

Pre-­‐Seed  Round

Series  A

Investment  Sought
Investment  Received

£350,000

EIS  eligible

Investment  Sought

£200,000

ObjecMves

£5  M

ObjecMves

1.
2.
3.
4.

ObjecMves

1.
2.
3.
4.

Acquire  3,000  BETA  testers  
Tested  revenue  
Built  eco-­‐system  
Define  growth  model

50,000  Monthly  AcHve  Users  
Grow  Revenue  
Expand  product  development  
AdverHsing  and  markeHng  
spend  to  fuel  the  engine

1. Lower  customer  acquisiHon  costs  
2. Improve  margins  and  revenues  
3. Further  develop  product  intelligence  

For  a  break  down  please  request  supporAng  documentaAon