Social Platforms to Help Leading Indian Telecom Companies .pdf
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Social Platforms to Help Leading Indian Telecom
Companies Improve User Engagement
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Top Indian telecom companies like Idea Cellular, Vodafone India, Bharti Airtel, alongside other service
carriers like Telenor and Aircel have a hope to get better user involvements over social platforms
like Twitter and Facebook.
These organizations are depending on social channels in order to get some easier as well as better ways
to communicate with consumers, identify their issues and give them relevant solutions.
In order to meet their objective of improving consumer engagements, they are currently taking help of
data analytics and some web-crawling tools so that they can understand their clients’ behavior in a
better way, at the same time involved with them in a two-way social conversation. The prime purpose
behind doing this is producing customized products for their clients.
Recently, the new competitor Reliance Jio has already taken a good position in the Indian market with
its exclusive offers for all. Thereby, its arrival in Indian telecom industry is a threat to the position of
other service carriers in the industry as their position is really important for them to figure out their
clients so that they don’t get more opportunities to move.
Even Rajiv Mathrani, the Chief Brand Officer of Bharti Airtel also believes in social media strategies in
terms of giving a boost to business. According to him, social media strategy is essential for every brand
and especially to lead the industry, social media marketing should be done across Instagram, Twitter,
and Facebook platforms. If business owners have proper social media insights, they can easily optimize
their communications with users and respond to them in order to get better consumer engagement.
According to TNS consultancy firm, social media has developed itself as an essential part of client
engagement, provided that 94% of connected users use Facebook, Google+, and Twitter daily in India.
So, you can see how social channels have proven themselves as rescuers of different businesses, be it
small or large. If you are a business owner, then you should also opt for social media strategy for your
business enhancement. Thus, hiring a social media marketing company is a must to meet your business
requirements. So, choose social media marketing, choose SoftMozer!