The brilliant story of Luminox .pdf
Original filename: The_brilliant_story_of_Luminox.PDF
This PDF 1.5 document has been generated by convertonlinefree.com, and has been sent on pdf-archive.com on 27/11/2016 at 10:41, from IP address 45.117.x.x.
The current document download page has been viewed 169 times.
File size: 287 KB (1 page).
Privacy: public file
Download original PDF file
The brilliant story of Luminox
What do tritium, select military groups, luminescence and space expeditions have in common? Well,
Luminox of course! This watch brand has grown by leaps and bounds or should we say lumen and
candela to become a premier product when it comes to wristwatches. Truly, this is one brand that has
put the Lux in Luxury of technology! So where does its story begin?
The Richard Barry Marketing Group founded by Barry Cohen and Richard Timbo, focused on finding and
capitalizing on exceptional products made of exceptional technology. This led them to discovering a selfpowering light technology made in Switzerland. With the acquisition of this technology, the Richard
Barry Marketing Group also decided to give this technology the iconic name of Luminox Light
Technology. Founded in 1989, this brand – Luminox – changed the way people look at watches. Literally!
The connection of Luminox with the US military forces begins in 1993. The company had produced a
dive watch then and it caught the attention of Nick North, a procurement officer for the Navy SEALs.
This resulted in a working partnership between North and Cohen that resulted in Model 3001, a watch
made only for the elite SEALs.
From then it was simply a question of bodies such as the US Air Force, Lockheed Martin, US Coast Guard
and even the bobsled team of the USA seeing the light, the Luminox way. Luminox has made branded
watches for almost all these groups and more. Perhaps one of the biggest partnerships for Luminox has
been with Lockheed Martin, sometime around 2000. Some of the most popular models of Luminox
watches are designed based on Lockheed Martin crafts.
2006 saw a further boost in the luminescence quotient of this company because Ronnie and Andre
Bernheim of Mondaine Watch fame joined the Luminox management. Luminox has also partnered with
Tony Kanaan and Scott Cassell. Perhaps one of the most exciting alliances has been with the Space
Expedition Corporation. After having covered land, water and sea, guess space is the only frontier left to
Luminox has also covered all major adventure sports and made watches with features required by
outdoor aficionados. This is one watch that has gone beyond the tritium technology and mastered the
worlds of illumination and performance.
733 Summer Street, Stamford CT 06901, USA
USA: +1 212 3801561