GBC Cascade COE 10 Brand Community .pdf

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Original filename: GBC Cascade COE - 10 Brand Community.pdf
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Author: Koh, Caryn

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COE – BRAND COMMUNITY
Lead: Caryn

OUR AMBITION

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Create a best-in-class global brand community that is engaged, excited and collaborative. A community that
people want to join and are proud to be a part of.

WHAT WE WILL WORK ON

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1.

Clear idea incubator: Run the idea incubator & encourage teams to pitch for ideas

2.

Brand ways of working: Regularly review ways of working within the brand community and optimize for
efficiencies

3.

Manage brand community platforms: Manage communication & storage platforms to keep the Clear
community energized and engaged. Regularly update knowledge and information platforms

WHY YOU SHOULD JOIN US

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Joining the Brand Community COE will give you an opportunity to gain a deep understanding of how the brand
operates across the world and greatly influence the way we work.
Also, as the wider brand community network is made up of BMs from all other brands, you will be exposed to
how other brands are operating and learn and choose best practices to adopt for Clear.
So what are you waiting for? Sign up for the Brand Community CoE now! 


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