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Digital Marketing Course Contents .pdf


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SKARtec Academy

Why pay Rs. 20,000/- to Rs. 60,000/to Simply Learn Digital Marketing
Join our premium digital marketing course @Rs.10000/- only

Join SKARtec Digital Marketing Academy
http://www.skartecedu.in
Contact: 9741427564

Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.

SKARtec Academy








Digital Marketing Manager
Social Media Specialists
Social Media Expert
Search Engine Marketers
SEO Executives
Conversion Rate Optimizer








Content Writers
Inbound Marketing Manager
Copy Writers
Content Marketing Manager
Digital Marketing Consultant
Web Analytics Specialist

Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.

25-Nov-16 2

SKARtec Academy

Section 1:

Section 2:

Digital Marketing Basics

Website Design, Development & Content

• Types of digital marketing

• An introduction to the web

• Role in the advertising world

• Website development plan

• Comparison to other forms of marketing

• Designing a website - best practices

• The online marketing mix

• Tips for increasing sales on websites

• International online marketing

Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.

3

Section 3:
Build an E-Commerce Website
• Choosing a Domain
• Choose a hosting package
• Installing WordPress
• Choose & Install a E-Commerce Theme
• Develop the E-Commerce Website
• Install necessary plugins
• Securing WordPress
• Creating Essential Pages
• Use this website to practice digital
marketing

Session 4:
SKARtec Academy
Understanding Search Engines & Search
Engine Optimization
• Learn how a search engine works
• Learning how crawlers index the web
pages and rank them
• How Google Works
• Understanding SEO and techniques of
SEO
• On-page and Off-page optimization
• Measurement of SEO and its analysis for
SEO effectiveness

4
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.

Session 5:
Search Engine Marketing with Google
AdWords
• Online advertising on search engines
• Understanding SEM and its importance
• Working with Google AdWords
• Setting up an AdWords account, bidding
and managing the budget
• Techniques and tips for writing great ads
• Making a landing page for a campaign
• Measuring effectiveness of marketing
campaigns

Session 6:
Banner/Display Advertising
• Objectives of banner advertising
• Making effective banner ads
• Key metrics for measuring online
advertising

SKARtec Academy

5
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.

Session 7:
Email Marketing
• Email marketing and why it's still popular
• Permission marketing and spamming
• Technical requirements for e-mail
marketing messages
• Configuring & using Mail Chimp
• Designing an effective e-mailer campaign
• Integrating e-mail marketing with social
media
• Learning how to increase open and clickthrough rates

Session 8:
SKARtec Academy
Mobile Advertising
• Types - MMS, SMS, Video, Automated
Outbound Dialers & Applications
• Understanding mobile advertising beyond
traditional means
• Eco-system of mobile advertisers and
publishers
• Best practices for mobile advertising
• How to setup mobile advertising
campaign

6
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.

Session 9:

Session 10:

Understanding Social Media Marketing with
Facebook

Understanding Social Media Marketing with
Twitter

• Creating Facebook pages

• Using Twitter for marketing and
measuring its effectiveness

• Best practices to create user
engagement

SKARtec Academy

• Advertising on Twitter

• Using the Facebook ad platform
• Creating ad-campaigns on Facebook and
measuring their effectiveness
• Strategy to create compelling posts and
ads

7
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.

Session 11:

Session 12:

Understanding Social Media Marketing with
LinkedIn and YouTube

Understanding various Social Media
Platforms like Blogs & Forums

• How to use the LinkedIn platform for
recruitment

• Using blogs, forums and discussion
boards

• Advertising with LinkedIn

• Blog technologies and legal issues to
consider

• How to create a YouTube channel
• Viral videos for YouTube
• Optimising video content for YouTube

SKARtec Academy

• Developing an audience - what to post
and when to post

• Video Marketing - How To?

8
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.

Session 13:

Session 14:

PR and Online Reputation Management

Social Listening

• Learning why word-of-mouth and PR is
more powerful than 'advertising'

• Why monitor?

• Online reputation management activities

• How and where to monitor?

• Best practices to defend your reputation

SKARtec Academy

• What and when to monitor?
• What to measure?
• Tools and platforms

9
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.

Session 15:

Session 16:

Importance of Website Analytics Function
and Various Analytic Tools

Introduction to E-Commerce

• Using analytics to better your web
performance
• Understanding how to track your web
performance with web analytics
• Working with Google Analytics

SKARtec Academy

• Evolution and growth of e-commerce in
India
• Type of e-commerce and business
models

• e-payment systems

• How to get Google Analytics Certification
in 2 weeks

10
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.

Session 17:

Session 18:

Media Planning

Digital Marketing Campaign

• Introduction to Media Planning

• Creating the Ideal Digital Marketing
Campaign Plan

• Media: A message delivery system
• Changing face of Media Planning
• Procedures in Media Planning

SKARtec Academy

• Ethics of running a campaign
• Assigning budgets to various activties

• Basic measurements in TV, Radio, Print
• Problems in Media Planning
• Selecting Media Vehicles

• Setting and Allocating the Budget

11
Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.

SKARtec Academy

Digital Marketing Specialist Course
Duration: 6 Weeks, 2 hours per day. Fee: Rs.10,000/- only.
Classroom & Live Online Training through virtual classroom
Access to course materials through membership area on our website.
Lifetime access.
Live Project – Build and promote an E-Commerce website using Digital Marketing tactics learnt.
Domain & Hosting included

Contact Suresh: +91-97414 27564 Email: suresh@skartecedu.in
http://www.skartecedu.in

Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.

SKARtec Academy

Thank You

Copyright: SKARtec Digital Marketing Academy – 2016. All Rights Reserved.


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