Text Color Retention .pdf

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Do Screen and Text Color Affect Retention?
Grade Level: 4 th to 8th; T ype: Social Science

Object ive:
This experiment explores whether computer screen and text color affect retention
and if people subconsciously prefer combinations of colors that help retention.

Research Quest ions:
Did certain combinations of screen and text colors lead to consistently more
words being remembered?
Is there any correlation between a subject’s preferred colors and his
retention?

Mat erials:
A computer
Paper and pencil for tracking results
At least 20 test subjects

Experiment al Procedure:
1. Develop several simple retention tests: lists of words that the test subject will study and then recall. The
lists should all be different but equally difficult.
2. Type the lists of words so that each list appears on a different colored screen and with different colored
text. Include a range of light and dark, vibrant and subdued colors.
3. Allow the test subject to study a list of words for 30 seconds.
4 . Take the computer away and ask the subject to name as many of the words as he can remember.
5. Repeat the memory test using all combinations of screen and text colors.
6. Record the number of words recalled for each color combination.
7. Ask the subject if there was any screen/text color combination(s) that he preferred.
8. Analyz e the results. Did certain combinations of screen and text colors lead to a consistently higher number
of words being retained? Is there any correlation between preferred colors and retention?
T erms/Concept s: screen color, text color, retention, preference


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