Gucci Replica Handbags,Wallet,Jewelry .pdf
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Gucci Discover the latest collection of ready-to- wear, handbags, shoes and accessories. Made In
Italy, part of the Gucci Group, which is owned by French company Kering formerly known as
PPR.it is similarly as Louis Vuitton. Gucci was founded by Guccio Gucci in Florence in 1921. Gucci
generated about € 4.2 billion in revenue worldwide in 2008 according to BusinessWeek
magazine and climbed to 41st position in the magazine's annual 2009 "Top Global 100 Brands"
chart created by Interbrand. Gucci is also the biggest-selling Italian brand. Gucci operates about
278 directly operated stores worldwide (as of September 2009) and it wholesales its products
through franchisees and upscale department stores. In the year 2013 the brand was valued at
$ 12.1 Billion USD with a sales of $4.7 billion USD. As per Forbes list 2013 Gucci was ranked 38
most valuable brand.
Gucci company made handbags of cotton canvas rather than leather during World War II as a
result of material shortages. The canvas, however, was distinguished by a signature double-G
symbol combined with prominent red and green bands. After the war, the Gucci crest, which
showed a shield and armored knight surrounded by a ribbon inscribed with the family name,
became synonymous with the city of Florence.
Aldo and Rodolfo Gucci further expanded the company's horizons in 1953 by establishing offices
in New York City. Film stars and jet-set travelers to Italy during the 1950s and 1960s brought their
glamour to Florence, turning Gucci's merchandise into international status symbols. Movie stars
posed in Gucci's clothing, accessories, and footwear for lifestyle magazines around the world,
contributing to the company's growing reputation.
In 1980's the company went through difficult times what was known in world media as "Gucci
Wars". Family's inner struggle for power, tax issues and discourteous treatment of customers by
shop assistants, as well as numerous replicas and knockoffs (also replica bags) in the market had
deteriorated the luxury image of this brand and made the family to sell control of company to
In 1990's InvestCorp appointed Tom Ford as creative director and he began rebuilding the brand's
reputation in the luxury fashion business. The brand also overcame the ownership legal battle
with LVMH Moet Hennessy Louis Vuitton who attempted to take over the company.
In 1989, Maurizio managed to persuade Dawn Mello, whose revival of New York's Bergdorf
Goodman in the 1970s made her a star in the retail business, to join the newly formed Gucci
Group as Executive Vice President and Creative Director Worldwide. At the helm of Gucci
America was Domenico De Sole, a former lawyer who helped oversee Maurizio's takeover of ten
1987 and 1989. The last addition to the creative team, which already included designers from
Geoffrey Beene and Calvin Klein, was a young designer named Tom Ford.
new arrivals replicasRaised in Texas and New Mexico, he had been interested in fashion since his
early teens but only decided to pursue a career as a designer after dropping out of Parsons
School of Design in 1986 as an architecture major. Dawn Mello hired Ford in 1990 at the urging of
his partner, writer and editor Richard Buckley.
In the early 1990s, Gucci underwent what is now recognized as the poorest time in the
company's history. Maurizio riled distributors, Investcorp shareholders, and executives at Gucci
America by drastically reining in on the sales of the Gucci Accessories Collection, which in the
United States alone generated $110 million in revenue every year. The company's new
accessories failed to pick up the slack, and for the next three years the company experienced
heavy losses and teetered on the edge of bankruptcy. Maurizio was a charming man who
passionately loved his family's business, but after four years most of the company's senior
managers agreed that he was incapable of running the company. His management had had an
adverse effect on the desirability of the brand, product quality, and distribution control. He was
forced to sell his shares in the company to Investcorp in August 1993. Dawn Mello returned to
her job at Bergdorf Goodman less than a year after Maurizio's departure, and the position of
creative director went to Tom Ford, then just 32 years old. Ford had worked for years under the
direction of Maurizio and Mello and wanted to take the company's image in a new direction. De
Sole, who had been elevated to President and Chief Executive Officer of Gucci Group NV, realized
that if Gucci were to become a profitable company, it would require a new image, and so he
agreed to pursue Ford's vision.
In early 1999, the luxury goods conglomerate LVMH, headed by Bernard Arnault, increased its
shareholdings in Gucci with a view to a takeover. Domenico De Sole was incensed by the news
and declined Arnault's request for a spot on the board of directors, where he would have access
to Gucci's confidential earnings reports, strategy meetings, and design concepts. De Sole reacted
by issuing new shares of stock in an effort to dilute the value of Arnault's holdings. He also
approached French holding company Pinault-Printemps-Redoute (PPR) about the possibility of
forming a strategic alliance. François Pinault, the company's founder, agreed to the idea and
purchased 37 million shares in the company, or a 40% stake. Arnault's share was diluted to a
paltry 20%, and a legal battle ensued to challenge the legitimacy of the new Gucci-PPR
partnership, with the law firm of Skadden, Arps, Slate, Meagher & Flom representing Gucci.
Courts in the Netherlands ultimately upheld the PPR deal, as it did not violate that country's
business laws. The second largest shareholder is Credit Lyonnais with 11%. As of September 2001,
a settlement agreement was put into place between Gucci Group, LVMH, and PPR.
Following Ford's departure, Gucci Group retained three designers to continue the success of the
company's flagship label: John Ray, Alessandra Facchinetti and Frida Giannini,all of whom had
worked under Ford's creative direction. Facchinetti was elevated to Creative Director of
Womenswear in 2004 and designed for two seasons before leaving the company. Ray served as
Creative Director of Menswear for three years. 32-year-old Giannini, who had been responsible
for designing men's and women's accessories, currently serves as Creative Director for the entire
In 2006, Frida Giannini, formerly Creative Director of accessories, was named sole Creative
Director. In 2009, Patrizio di Marco replaced Mark Lee as CEO of Gucci.
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