A new logo for Dewsbury Rams (PDF)

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A new logo for
Dewsbury Rams
Tom Coates
December 2016

The current logo

There is no properly considered basis for the design of the current logo,
other than to represent the Rams
The current logo features an illustration of a Ram’s head and a logotype
adapted from the Los Angeles Rams logo
Its colours are red and black
It does not represent the heritage or history of the club nor the identity of the
town the club represents
It is not unique to the club
It is often adapted into black and white. There is definitive version of the
Sometimes the ‘head’ is used in isolation

The current logo

Previous logos

The current logo has been in place since 2007
It followed the original ‘Rams’ logo introduced in 1997, which has been
tweaked over the years

Previous logos

The Coat of Arms

The Coat of Arms of Dewsbury, modified to include club colours, has
represented the club historically
In recent times it has been used alongside the Rams logo on playing shirts
The Coat of Arms provides a strong representation of the town but does not
reflect the club’s current identity

The Coat of Arms

A new logo
•  The new logo should represent the town and the club’s current
•  The heritage and history of the club, and the town’s identity, should
be factored into the design
•  The Rams moniker has become a part of the club’s identity and
should also be a part of the design
–  Roger Ram is a crucial marketing asset
–  The club has no other well-known, traditional nickname
–  The Ram identity also provides a small link to the area’s Heavy Woollen

A new logo
A traditional shield shape not too
dissimilar to the Coat of Arms. A selfcontained design makes the logo
easier to adapt across media

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