DW OEM Digital Brochure v2.pdf


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TURN YOUR PAST CUSTOMERS
INTO CURRENT DOLLARS

DATABASE WIDE
EQUITY MINING

MAKING THE MOST OF YOUR DATA
Dealer Wizard is your solution for protecting and retaining your most valuable asset – your owner base.
Our proprietary technology automatically analyzes the full scope of your DMS each month and alerts you
of owners with the highest probability of repurchasing.

Monthly Sales Opportunities





Dealer Wizard automatically pinpoints current owners who are in an optimal
position to trade, based on their loan completion, lease maturation date,
or length of ownership. Turn current owners into new sales, utilizing our
turn-key personalized letter and eCampaigns.

October 1, 2016

Jane Q. Sample
54321 S. Main Street
Anytown, USA 99999

Dear Jane,
As a previous ABC Chrysler Dodge Jeep Ram customer, we have reviewed the original purchase contract of your
2012 Jeep Grand cheroee, purchased on 10/19/12 and have determined your loan payoff to be approximately
$1,652.46.
Based on your estimated equity position, along with a high demand in the market place for Grand Cherokee models,
you may be able to upgrade to a brand new 2016 or 2017 model, with no money out of pocket and potentially keep
the same $378.32 payment that you are paying now or were previously paying, prior to paying your loan off. In fact,
with dealer incentives applied, you could possibly even reduce it. This is an opportunity for you to drive a brand new
model without increasing the current monthly payment you are accustomed to.
Only a limited number of our previous customers qualified to receive this notice. To take advantage of this opportunity
call ABC Chrysler Dodge Jeep Ram at (321) 123-4567 and ask to speak to a Sales Manager, or simply bring your
letter to our Dealership and ask to speak directly to me. It’s that easy.
Ever changing inventory levels, as well as interest rates, dealer incentives and your current vehicle’s condition and
mileage may affect our calculations, so we recommend that you respond as quickly as possible. Congratulations on
qualifying for this exceptional opportunity!
Sincerely,

OEM Specific Campaigns





Our marketing team provides additional support to ensure that your local
marketing message aligns with your manufacturer’s regional promotions
and special incentive offers. Dealer Wizard will work with your team to
ensure that campaigns meet Co-Op eligibility requirements.

John Smith
General Manager

P.S. This notice is valid only at:
ABC Chrysler Dodge Jeep Ram
12345 S. Main St., Anytown, USA 99999
(321) 123-4567 • www.abccdjrwebsite.com

2016 F-150 XL/XLT
SUPERCAB OR SUPERCREW

July 1, 2016

0% APR
FOR 60 MONTHS
OR

2016 FORD F-150 APR FINANCING

John Q. Sample
12345 S. Main Street
Anytown, USA 00000

0.9%
2.9%
$

Dear John,

FOR 36
MONTHS
FOR 60
MONTHS

1.9%
4.9%

FOR 48
MONTHS
FOR 72
MONTHS

AND

CASH
1,500 BONUS

Not all buyers will qualify for Ford Credit financing. 0% APR financing for 60 months at $16.67
per month per $1,000 financed regardless of down payment. For all offers, take new retail
delivery from dealer stock by 5/1/16. Ford rebates and low APR’s on select models and can
change at any time per Ford Motor Company. See dealer for current incentives and details.

ABC Ford is very excited to announce the arrival of 2016’s Ford Truck Month. Come test drive the American
legend and experience it’s monstrous toughness, Ecoboost Technology for better fuel mileage, and the first ever
mainstream heavy-volume vehicle with a nearly all-aluminum body and all new high strength steel frame, helping
to shave 700 pounds off the previous model. We have a huge selection of these new F-150’s in stock ready for
immediate delivery with incredible Truck Month Savings!

Customizable Equity Mining Searches





Define your own search criteria in a quick, point & click interface.
Search by model classifications, remaining loan or lease payments,
high APR owners, equity range, and vehicles without extended service
contract coverage.

Based on your estimated equity position, along with Truck Month incentives, you may be able to upgrade
to a brand new model, possibly with no money out of pocket and potentially keeping the same $329.56
payment that you are paying now or were previously paying prior to paying off your loan or lease. In fact,
with all of the above applied, you could possibly even reduce your payment!
Only a limited number of our previous customers qualified to receive this notice. To take advantage of this
opportunity call us at (123) 456-7890 and ask to speak to one of our Sales Managers, or simply bring your letter to
our Dealership and ask to speak directly to me. It’s that easy.
Ever changing inventory levels, as well as interest rates, current dealer incentives, and your current vehicle’s
condition and mileage may affect our calculations, so we recommend that you respond as quickly as possible.
Congratulations on qualifying for this exceptional opportunity!
Sincerely,
Richard Smith
General Manager

THIS NOTICE IS VALID ONLY AT:

ABC Ford
54321 W. Main Stree
Anytown, USA 00000
(123) 446-7890 • www.abcford.com

Month, Day, Year

Conquest Campaigns





Seek out local conquest conversion opportunities through our database
profiling solution. Dealer Wizard recommends targeted conquest campaigns
based on your dealership sales history, consumer demographics, and local
market data.

Jane Q. Sample
54321 S. Main Street
Anytown, USA 99999

Dear Jane,
We feel it is important that we make you aware that recent strong consumer demand is having a
generous impact on Mercedes Benz trade-in values, enabling you to transition into the next
generation Mercedes Benz product possibly with minimal to no out-of-pocket investment.
Favorable economic conditions also provide you with an opportunity to capitalize on historically low
interest rates on vehicle purchases. In addition, strong Mercedes-Benz residual values, coupled with
attractive incentive and lease offers, provide numerous financial options for your next new or preowned vehicle purchase.
Should you have interest, I would like to schedule some time with you to provide you with a
professional appraisal of your 2012 Mercedes-Benz E350.
Please contact me any time that is convenient for you to discuss a day or time that best aligns with
your schedule.
We appreciate you providing us with the opportunity to fulfill your transportation needs.
All the best,
John Smith
General Manager

2 Years Pre-Paid
Maintenance

Included in the purchase of a New or
Certified Pre-Owned vehicle. Must
present this letter to qualify.

Mercedes-Benz of Anytown
12345 S. Main Stret, Anytown, USA 99999 • (321) 123-4567 • www.mbofanytown.com