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Steps to Measure Digital Marketing Success .pdf

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3 Essential Steps to Measure Digital Marketing

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Digital marketing was like a free pass for both the buyers and the companies. The effort of digital
marketing actually leads to the audience and the audience lead to customers. Presently, in 2016, we
have come a long way with insight/analytics tools, advertising built straight into the channels we use.
Now, digital no longer has that free pass which is a great thing. It holds the whole industry to the
superior levels of accountability. This implies that the companies are getting better and more focused
work and the customers have a clearer concept of what they are purchasing.

As the results of digital marketing are clearer to everyone, you need to devise a digital measurement
plan. So, let’s have a discussion on how you can make a measurement plan to track the growth of your
digital marketing efforts.
1. Deciding goals & align them with your business targets:
Having clear targets or purposes is something which requires happening at the basic level. Firstly, pick
up a business book and you will find that target is the first think you should decide.
If the customer and company are not aligned in the purpose matters, then the relationship won’t work.
For instance, the highly aimed FB ad campaign is really different from a campaign for making viral and
organically spreading content.
2. Build baseline metrics:
Before you start online marketing, just pull all the information on your existing numbers.
3. Make an automated dashboard:
You always need to have a dashboard when you are using a social platform or tools. Through the
dashboard platform, you can easily drop into for seeing how your efforts are going. Find info regarding
your audience profile, what posts are functioning well and what posts are not. This info is important to
create better content and build better engagement habits. So, without a dashboard, you absolutely
can’t sustain digital marketing progress.

So, these are the essential steps to measure the success of your digital marketing. Hire SoftMozer, the
leading digital marketing agency in Gurgaon if you need a better digital marketing success of your

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