MORI Veracity Index November 2016 Charts .pdf

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Original filename: MORI Veracity Index November 2016 - Charts.pdf
Title: Ipsos MORI Veracity Index 2016Charts
Author: Jim Kelleher

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Veracity Index 2016

Ipsos MORI
December 2016

© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may
not be disclosed or reproduced without the prior written consent of Ipsos.

Veracity Index 2016 | December 2016 | Version 1 |

1

Veracity Index 2016 – all professions overview
“Now I will read you a list of different types of people. For each would you tell me if you generally trust them to tell the truth, or not?”
Nurses
Doctors
Teachers
Judges
Scientists
The Police
Clergy/priests
Hairdressers
Television news readers
The ordinary man/woman in the street
Civil Servants
Lawyers
Pollsters
Managers in the NHS
Economists
Charity chief executives
Trade union officials
Local councillors
Bankers
Business leaders
Estate agents
Journalists
Government Ministers
Politicians generally

93%
91%
88%
81%
80%
71%
69%
68%
67%
65%
56%
52%
49%
48%
48%
46%
43%
43%
37%
33%
30%
24%
20%
15%

% trust to tell the truth
Base: 1,019 British adults aged 15+, fieldwork 14th October – 1st November 2016

Veracity Index 2016 | December 2016 | Version 1 |

2

The five most trusted professions, 2016
2015 score:

% trust to tell the truth:

93%

Nurses

91%

Doctors

88%

Teachers
Judges
Scientists

81%
80%

-

89%

86%

80%

79%

Base: 1,019 British adults aged 15+, fieldwork 14th October – 1st November 2016
Veracity Index 2016 | December 2016 | Version 1 |

3

The five least trusted professions, 2016
2015 score:

% trust to tell the truth:

33%

Business leaders

30%

Estate agents

24%

Journalists
Government Ministers
Politicians generally

20%
15%

35%

25%
25%

22%

21%

Base: 1,019 British adults aged 15+, fieldwork 14th October – 1st November 2016
Veracity Index 2016 | December 2016 | Version 1 |

4

Net trusted professions
100

100

87

83

79
65

65
44

50
50

43

42

39

36
17

0
0

8

7

3

2

Charity Trade
Local
chief execs Union council
Business Estate Journ- Govt.
Nurses DoctorsTeachers Judges Scientists Police Clergy/ Hair- TV News Person Civil Lawyers Pollsters Econo- NHS
officials -llors Bankers leaders Agents alists Ministers Politicians
mists managers
priests dressers Readers in the Servants
street

0

-5

-50
-50

-9

-21

-27

-35
-47

-56

-67

-100
-100

Veracity Index 2016 | December 2016 | Version 1 |

5

Key movers in public trust over time
100

85
80
75

69
65

63
50

56

57

43
33

25
25

18
0
1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Clergy/Priests (-16 ppt)
Trade Union Officials (+25 ppt)

Ordinary Man/Woman in the street (+8 ppt)
Scientists (+17 ppt)

Civil Servants (+31 ppt)
Business leaders (+8 ppt)
Base: c. 1,000 British adults aged 15+ per year

Veracity Index 2016 | December 2016 | Version 1 |

6

Amongst the least-trusted professions, trust in politicians has dropped notably,
whilst trust in estate agents has risen
100

% trust to tell the truth:

75

50

30
25

24
20
15

0
1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Journalists

Government Ministers

Politicians Generally

Estate agents
Base: c. 1,000 British adults aged 15+ per year

Veracity Index 2016 | December 2016 | Version 1 |

7

Distrust in pollsters has risen this year
100

“…would you tell me if you generally trust them to tell the truth, or not?” - Pollsters

75

Trust to tell the truth

53

50

49
42
34

Do not trust to tell the truth

25

0
1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

Base: c. 1,000 British adults aged 15+ per year
Veracity Index 2016 | December 2016 | Version 1 |

8

As has distrust in civil servants and business leaders
% do not trust to tell the truth:
100

Civil Servants

Business leaders

75

65
63

66

50

60
55
39
32

25

0
1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Base: c. 1,000 British adults aged 15+ per year
Veracity Index 2016 | December 2016 | Version 1 |

9


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