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How To Improve Your Linkedin Profile Mentat .pdf



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How To Improve Your Linkedin Profile?
Filter And Update

Are   you   between   jobs   or   spending   your   time   at   your   current   job   taking
Buzzfeed quizzes? If you are unemployed or unhappily employed, use your
time to the maximum by updating your LinkedIn profile! It may use a little
more brainpower than scrolling through Facebook, but it will certainly have a
much bigger impact on your future. Learn how to build a profile that will do
some job searching for you by attracting recruiters as well as connecting you
to a wide network of employee­seekers.
Start   by   taking   stock   of   your   profile.   What   skills,   projects   and
accomplishments do you list and what purpose do they serve there? What
jobs do you have on your profile and are they updated? What groups are you
in and do you participate in them? Who are your connections and who are
your   pending   connections?  Are  you  communicating   with  your  connections?
What does your title say about you? Once you have answered these questions,
you can filter out information that is not conducive to your career search and
highlight information that is. You can target certain connections and monitor
your interaction in certain groups. Really, you can get started creating an
impactful LinkedIn!

To  improve   your   LinkedIn   profile,   you   should   first   understand   the
LinkedIn dynamic. It is a social media site, but it is professionally oriented. It
has information from your resume, but it is not a repeat of your resume. Your
LinkedIn profile can be interactive, in­depth and much more detailed than a
resume or cover letter while it steers clear of the nonchalant self­expression
characteristic of other social media sites. This balance is hard to hit, and may
take practice.
Common Mistakes:
 Not cross­checking all application materials with LinkedIn. Not only
should the information match and be correct and current, it should also
fit the professional brand that you are portraying. If you write your
LinkedIn title as Web­Design Expert but your resume focuses mostly
on copy editing and writing gigs, then you have an inconsistency that
could cost you. 
 Having a laundry list of skills. This clutters the profile and shows a
hint of desperation. Choose your skills wisely, and remember that just
about everyone knows how to use PowerPoint.
 Having   typos  and   bad  grammar.  Read   your  profile carefully,  have  a
friend read it and then read it again a few days later. One little slip­up
could mean that you don’t get contacted for a position.
 Using your current or most recent job title as your headline. You have
creative license here! Make you headline catchy and targeted to your
dream job while remaining truthful.

Take Advantage of these Features
 Use multimedia to demonstrate your skills. If you already edited and
targeted   your   profile,   you   can   further  improve   your   LinkedIn
profile  by taking advantage of the human attraction to video, sound
and   design.   Upload   your   projects,   websites,   publications   or   design
work. Embed videos of events or projects or interviews that you were









involved   with.   Inviting   your   viewer   to   interact   with   your   page   and
explore you on multiple levels will make you come alive for them.
Personalize   your   URL   link   to   attract   attention   and   solidify   your
professional   brand.   The   more   name   repetition   the   better   for   name
recognition   and   the   more   recognition,   the   more   chance   that   you   get
hired! It is also handy to have a customized URL when you are listing
your LinkedIn on your resume or business card.
Include   recommendations   and   references   to   provide   backing   and
evidence to your claims. Public endorsements can also further highlight
your skills and potential.
It   is   proven   that   profiles   with   profile   pictures   do   better.   We   are
naturally attracted to human faces! So, get a professional snapshot and
put yourself front and center.
Follow   influencers   and   key   leaders   because   your   choice   of   the   right
people speaks to the seriousness of your profile. Their content in your
news feed can also give you key insights, ideas and inspiration.


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