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Creating Birthday Emails A Way of Engaging Subscribers .pdf



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Creating Birthday Emails: A Way of
Engaging Subscribers

SoftMozer Business Consulting
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It’s a cakewalk – if your email subscribers are not finding any interest in you as the content you are
sending them is irrelevant, then you can’t engage them with your messages. You can tailor marketing
messages to fit your clients’ requirements by splitting up your contact list into groups and sending aimed
emails to particular subscribers. When there are surely some myriad ways of splitting up your contact
list, one of the most effective one is by birthday.

It’s a cakewalk – if your email subscribers are not finding any interest in you as the content you are
sending them is irrelevant, then you can’t engage them with your messages. You can tailor marketing
messages to fit your clients’ requirements by splitting up your contact list into groups and sending aimed
emails to particular subscribers. When there are surely some myriad ways of splitting up your contact
list, one of the most effective one is by birthday.
The study says that birthday emails deliver more profit than other kinds of promotional emails. They are
an amazing way of showing that you really appreciate your clients and want to nourish the relationship
you have with them. So, if you are ready for the party to your email marketing program, here are some
tips for helping you celebrate clients’ birthdays in style:
How to celebrate client birthdays:
1. Have fun with your messaging and email design:
Start your party with creating birthday messages which are festive and light. Use birthday-themed
graphics, a gift box, balloons, and a birthday cake for the celebration. By displaying festive items, you
can add little more sparkle to the birthday messages while attracting clients to buy the perfect party
items.
2. Offer freebies and discounts:

Gifts are the most important part of birthdays. So, present your clients a free shipping offer or a unique
birthday discount as a gift. For setting birthday emails aside from ongoing promotions, consider
including a birthday special deal. Freebies and promo codes are also superb ways of rewarding brand
loyalty.
3. Personalize offers and subject lines:
Don’t just send a simple Happy Birthday message; grab your customer’s attention by putting his/her
name in the subject line and the body of the email. This is more personalized than the general greeting.
It shows that you value your subscribers.
4. Link birthday messages to your products & services:
If you are not providing a discount or some other offers, then just send a short and meaningful birthday
message which also places your services or products as the ideal complement to your clients’
celebrations. The email also lets clients shop your product by the links you have put in your message.
So, you birthday emails are bound to take the cake, if you follow the above tips. Contact us today, if you
need email marketing services in Gurgaon.


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