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Matt Brehm Resume 2017 .pdf


Original filename: Matt Brehm - Resume 2017.pdf
Author: Matthew Brehm

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Did you mean: matt brehm, los angeles ca, 610.574.8811, matthew.s.brehm@gmail.com
Digital Marketing Leader for Hire – Create Synergies, Not Silos
https://www.linkedin.com/in/marketingstar1
Astute, accountable, and accomplished digital marketing professional seeks new
challenge with growing brand or media company. See how Matt Brehm can help

Multi-Platform Expertise

Accountable & Analytical

From mobile to desktop, email to
video; well-versed in offline channels

Results-driven performer with knack for
identifying opportunities from numbers

Experience Across Industries

Globe Trotter, Local Plotter

Slinging smoothies and speakers,
laptops and rooftops. And insurance!

Made in U.S., studied in Montreal and
Prague, taught in Korea, landed in SoCal

Images for my next hire

Digital Media Manager | Capital Brands, Los Angeles, CA, Dec 2014 – Present
https://www.nutribullet.com
Lead corporate digital strategy, from website ecommerce and content generation, to
SEM/SEO, email marketing, video, influencers, programmatic, experiential, and beyond.

NutriBullet Blenders

NutriLiving.com

Expanded infomercial company into
Launched email marketing strategy,
influencer space while doubling budget growing list by 83% to over 550,000

Magic Bullet Food Processor

Back2Life Back Pain Relief Machine

Utilized contest and snackable video
to engage millennials in site redesign

Drove 2:1 return through upper funnel
content marketing activities

Senior Digital Media Planner/Buyer | Initiative, Los Angeles, CA, Feb 2014 – Dec 2014
https://www.initiative.com
Planned and executed campaigns for Toshiba US consumer electronics. Negotiated product
integration into series with Crackle, Complex and Billboard. We made moments.

Media Planner/Strategist | Initiative, Los Angeles, CA, Jan 2013 – Feb 2014
https://www.initiative.com
Developed, pitched and implemented paid media plans for Sonos, Korean Air, and Covered
California across TV, digital, outdoor, radio and print. Introduced Korean Air to programmatic.

Page 2 of 7 results (0.2 seconds)

Media Planner/Buyer | Farm Advertising, San Diego, CA, Feb 2011 – Jan 2013
http://www.farmsd.com/casestudy.php?id=7
Managed all media planning and buying at boutique agency specialized in high-end real estate –
from burgeoning social, digital and email platforms to stalwarts like radio, outdoor and print.

Assistant Account Executive | Farm Advertising, San Diego, CA, Mar 2010 – Feb 2011
http://www.farmsd.com/casestudy.php?id=7
Ensured client deadlines and expectations were efficiently met across all agency creative and media
projects. Touched all aspects of the business, gaining invaluable experience along the way.

Matthew Brehm (@marketingstar1) · LinkedIn
https://www.linkedin.com/in/marketingstar1
“He's a critical thinker with a
strong sense of UX and a
knack for analytics. Upper
management were quick to
trust him with ownership of
our ecommerce channels and with good reason.”
Will G. · Capital Brands

“Responsible for building and
maintaining multiple media plans
and budgets across up to ten
accounts at any given time, Matt
was able to do so with grace
and thoughtful strategy allowing
us to keep clients on schedule
and ahead of the curve.”

“Often seen as the ‘go to’
member of a team, his
accountability and leadership
skills were crucial in ensuring
the success of numerous
projects. This was evident
throughout the ‘Brandstorm’
case competition.”

Jaclyn P. · Farm Advertising

Derek F. · McGill University

English Teacher | Magok Elementary, Incheon, South Korea, Oct 2008 – Sept 2009
http://www.gone2korea.com/popular-destinations-incheon/
Lead classes of Korean students aged 8-12 with custom lesson plans and organized activities.
Adapted to environment with a unique culture, little spoken English, and zero In-N-Outs.

Bachelor of Commerce | McGill University, Montreal, Quebec, Aug 2004 – May 2008
https://www.mcgilluniversity.com
Majored in marketing, graduated with distinction. 2008 L’Oreal Brandstorm national finalist – teams of
3 competing to most effectively rebrand Vichy suncare line with new products, creative, and strategy.

International Exchange Student | University of Economics, Prague, Feb 2007 – May 2007
https://www.vse.cz/english/
Studied a mix of international marketing and business subjects, and explored during free time.
Reserved washing machine well in advance to score lone unit with English instructions.

Skills related to my next hire
digital and social media
department leadership

email and content marketing
influencers and podcasts

traditional media planning
copywriting / creative mgmt

sem/seo
ux/ui and website mgmt


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