Briefy Cover Letter (PDF)

Dear Andre & Mohammad
After scrolling through job listing, after job listing, after… (you get the picture I think), coming across
yours really had me smiling. Simply because I can offer you all the experience you’re looking for, and
I’m mad about visual content. So let me brief you about all the things I can do for Briefy.
I’m A Solid Writer
Establishing a clear voice for the brand is something I can accomplish based on my creativity and
capability as a writer. I have written blog articles, track debuts, interviews, technical product
descriptions, press releases, as well as copy for newsletters, Wikipedia articles, ads, and social media
platforms.
Developing a brand is something I already do. My alternative hip-hop project, RMC, has required such
attention. For the past year I’ve developed a coherent brand and consistent tone, which I adhere to
when communicating with my audience. Being a lyricist, I’m very creative with the lexicon and
understand the relationship between words and emotion. I’d be thrilled to use these skills to develop a
brand that is befitting Briefy.
The Social Network
Social media. I guess everyone by default nowadays can put social media on their CV. However I’ve
engaged with social media professionally to a collective audience of over 1.5 million. At Boiler Room I
was in charge of all copy for the Berlin office to appear on the social media platforms as well as
editorial content for event promotion. Throughout my professional & personal marketing experience I
have managed twitter, facebook instagram,soundcloud & youtube accounts. Marketing campaigns,
producing & spreading videos, artwork & photos, communicating a brand tone & insights analysis are
just some of the tasks I’ve executed.
I can offer you an ability to grow your social media presence and do it in style.
Communicate. Communicate. Communicate
I’m a very communicative and sociable person, both verbally and in writing. Whilst managing the
debuts section at Boiler Room I was constantly communicating with artists, PRs and labels via email,
and building sustainable relationships in doing so. Working as part of a global editorial team also
required airtight coordination. You really wouldn’t believe the amount of channels of communication I
would have to keep an eye on.
My experience in social media marketing, ability to communicate, and my organisational skills set me
up perfectly to create a communications strategy for you. I’ll be thrilled to assess your organisational
objectives and aims and then use my marketing experience to coordinate a strategy to fulfil those aims.
No target group will be left unattended.
Balloons & Plastic Cups
I have extensive event organising experience to offer. Whether for Boiler Room, RMC or STFD, I’ve
coordinated with venues & artists, developed creative concepts, negotiated pricing, and pitched the
event both verbally & through social media. I know what it takes to throw a good event, and how to
spread awareness about it. It’s a passion of mine, so Briefy would be getting nothing but the best from
me.
Say Cheese
Being so involved in events, also means I'm always meeting and collaborating with photographers, so I
have a strong network to tap into. Being the visual director for RMC means I'm also always taking
snaps, and it would be fantastic to fully immerse myself in something for which I'm already passionate
about. Even when we have photographers come in I end up directing them!

Let’s Meet
This position thrills me. I’m looking for a job that will push me, make use of my experience and play to
my passions. After reading the job listing, I’m pretty sure you guys have nailed it.
I will develop your vision, I will achieve your goals and I’ll do it all with a smile on my face. I urge
you to get in touch, as so we can learn a little more about each other and of course to display to you
personally why I know I’ll be a great fit at Briefy. I look forward to your response.
Yours Sincerely

Ismat Choudhary (everyone calls me Izzy though)