The demographic environment (PDF)




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Title: The demographic environment
Author: nicaluzer raagas

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THE
DEMOGRAPHIC
ENVIRONMENT
NI C AL UZ RAAG AS
PRINCIPLES OF MARKETING

THE CHANGING
AGE STRUCTURE
OF THE
P O P U L AT I O N
M O R E P E O P L E L I V I N G H E A LT H I E R
320 MILLION IN US ALONE

SEVERAL
GENERATIONAL
GROUPS
??????

BABY
BOOMERS
World War II
50-60
Marketers
Dream 78
million- $$$
Crisis?
“I may be grey BUT MY MONEY IS
GREEN”
“I may be creased BUT my money is
crisp”

GENERATION X
1965-1976
Less Materialistic
Research products
first
Family First- Gen X
“never stop
improving”

G E N E R AT I O N
Y
MILLENNIALS
“our generation”
broke generation
most financially
strapped
higher unemployment,
debt
BUT marketers love us
because of technology;
“way of life”

G E N E R AT I O N
Z
after 2000..ages 8 to 12 spend
43 billion of their money
annually and almost 200 billion
of parents
“digital is in their DNA, if
they’re awake- they’re online”
Worse that generation Y –
tech

Most if not all do product
research, and most online shop
Con short attention spans,
vine, tweets, Instagram videos,
snapchat






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