This PDF 1.5 document has been generated by Microsoft® PowerPoint® 2016, and has been sent on pdf-archive.com on 25/01/2017 at 23:51, from IP address 96.240.x.x.
The current document download page has been viewed 1108 times.
File size: 1.14 MB (13 pages).
Privacy: public file
THE
DEMOGRAPHIC
ENVIRONMENT
NI C AL UZ RAAG AS
PRINCIPLES OF MARKETING
THE CHANGING
AGE STRUCTURE
OF THE
P O P U L AT I O N
M O R E P E O P L E L I V I N G H E A LT H I E R
320 MILLION IN US ALONE
SEVERAL
GENERATIONAL
GROUPS
??????
BABY
BOOMERS
World War II
50-60
Marketers
Dream 78
million- $$$
Crisis?
“I may be grey BUT MY MONEY IS
GREEN”
“I may be creased BUT my money is
crisp”
GENERATION X
1965-1976
Less Materialistic
Research products
first
Family First- Gen X
“never stop
improving”
G E N E R AT I O N
Y
MILLENNIALS
“our generation”
broke generation
most financially
strapped
higher unemployment,
debt
BUT marketers love us
because of technology;
“way of life”
G E N E R AT I O N
Z
after 2000..ages 8 to 12 spend
43 billion of their money
annually and almost 200 billion
of parents
“digital is in their DNA, if
they’re awake- they’re online”
Worse that generation Y –
tech
Most if not all do product
research, and most online shop
Con short attention spans,
vine, tweets, Instagram videos,
snapchat
The demographic environment.pdf (PDF, 1.14 MB)
Use the permanent link to the download page to share your document on Facebook, Twitter, LinkedIn, or directly with a contact by e-Mail, Messenger, Whatsapp, Line..
Use the short link to share your document on Twitter or by text message (SMS)
Copy the following HTML code to share your document on a Website or Blog