HarnessingFacebookActionGuide .pdf

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Harness the
POWER
Of
Facebook &
Instagram

TO GET THE MOST FROM THIS TRAINING,
PLEASE PRINT THIS ACTION GUIDE NOW!

TIPS TO GET THE MOST FROM THIS TRAINING:
1. Print out this action guide so you can take notes during the training.
2. Jot down ideas about how you can quickly implement the strategies we
discuss.
3. Commit to implementing at least 3 of the tips in the training within the next
7 days.

Unleash the Flood of New Customers

Action Guide
Three Road Blocks Delaying My Success:
1. ______________________________________
2. ______________________________________
3. ______________________________________

Overly Promotional Post Rule:
Posts are considered overly promotional in nature if they:
1. ______________________________________
2. ______________________________________
3. ______________________________________

As a results of the June 29th Algorithm update, business posts will appear __________________________________
______________________________________________________________________________________________.

Where should I focus my marketing efforts?
1. ________% of new customers interact with a ___________ _____ at least once before purchasing from a small
business.
2. ________% of consumers rely on ______________ for information on small businesses.
3. ________% of consumers rely on ______________ for information on small businesses.
4. ________% of consumers rely on ______________ for information on small businesses.
5. ________% of consumers rely on ______________ for information on small businesses.

Five Steps Strategy to Unleash a Flood of New Customers:
1.
2.
3.
4.
5.

______________________________________
______________________________________
______________________________________
______________________________________
______________________________________

Identifying Your Ideal Client:
Who is your ideal customer?
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________

Identifying Your Ideal Client:
What are a few characteristics you could target to ensure my marketing efforts reach only those consumers with the
means and motivation to buy from your small business?
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________
_____________________________________________________________________________________

Breaking Through the Noise:
Three ways to grab attention of your ideal customer:
a. _____________________________________________________
b. _____________________________________________________
c. _____________________________________________________

Revenue Potential of a Focused Marketing Strategy:
$__________ Spend / $__________ per Opt-In = _________________ Brand New Prospective Customers

______% Redemption (conservative estimate) = ________________ Sales

_________ Sales x $__________ average transaction value = $__________

Notes
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