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Explore in Detail to Make Amazon PPC Successful
Amazon is one of the leading e-commerce portals, which helps a million people to buy and
sell umpteen products over the Internet using the company’s official website. The
company’s PPC or sponsored ad program is highly beneficial to the sellers letting their items
for sale appear on the front page of Amazon products list.
Integrating SP or sponsored product ads campaign in your business strategy is a good way
to ensure greater visibility of your products. However, you need to register for Amazon’s
PPC (pay-per-click) plan if you wish more people to visit your products online.
Benefits of Sponsored Product Ads (SP Ads)
• Enhance visibility: A product might not get desired visibility due to lack of proper
execution of its e-commerce SEO Sponsored product ads campaign lets you easily
publicize your product on the first page of Amazon itself.
• Lead generation to sale conversion: PPC helps a product achieve massive
popularity on Amazon front page containing the product lists. The Amazon
marketing goal of your product should be to reach as many customers and online
users as possible.
• Global Reach: PPC helps a product get a wider audience from across the world. It
fetches massive visibility and traffic to the Amazon product page featuring your item
Requirements for SP Ads:
The basic purpose of SP ads is to let the visitors directly land on the Amazon product page
to view your product and book an order for the same if a customer wishes to. However,
there are certain requirements that you must follow to achieve your Amazon PPC goal:
You must be a professional and genuine Amazon seller, selling authenticated items
You must have the ability and enough workforce to deliver goods across the US.
The product for which you initiated Sponsored Product ads must be new.
Listing of your product must be in the Buy Box. You have to win Buy Box to integrate
such ads on the site. Your aim should be to excel in all areas to win Buy Box facility
because more than 80% of Amazon sales are facilitated via this feature.
Tips for Attractive SP Ads for Successful PPC Campaign:
• Quality content: It should be outstanding from every aspect so that visitors read
the full content and spend more time there. Content should carry all the necessary
information and must be complete enough to evoke interest in the minds of the
• Title and product description: It should be well-explained with thorough bullets
and sub-points wherever necessary. Also, maintain the originality of the contents
without ignoring the latest trends of the product descriptions mentioned by other
sellers and competitors – but don’t copy.
• Images: While supplying the correct information to the users of your product, do not
compromise on the quality and quantity of images. Use high-quality pictures clearly
demonstrating the original image of the products. Users love to see the product
before the buy. If they like the image, then it is certain that they will book an order
for the product too. So, keep the product description page up-to-date with accurate
• Reviews: Imagine a product page displaying your products with many positive
reviews from the buyers. A customer will be certainly tempted to buy the product in
no time. Obtaining positive reviews and feedbacks act as a core to Amazon
Advanced Steps for an Expert
To begin with, the first step of your Amazon PPC expert strategy is to analyze which
keywords suit better for your product’s visibility. Using a subtle combination of keywords is
highly recommended to get a good visibility and prospective customers on a recurring basis
on Amazon front page.
1. Manual Targeting: Switch to manual targeting while setting the remaining part of
your Amazon PPC campaign. Ensure to get the stellar performers transferred to
Manual Targeting list prepared by you from Automatic Targeting campaign.
2. Online Search like Shoppers: Some users directly search their products on
Google. You should study these keywords appearing on the first page of Amazon and
try to include as many keywords in your sponsored product title. Descriptive items
work wonders here.
3. Use More Keywords in your SP ads: Try to use a variety of keywords starting
from Amazon searches list. For example, if you type “shawls”, you may find many
related words in the drop-down
There is a possibility that you may not have thought of other keywords, which can be
searched along with your keyword. So, include valid possible words in your SP ads
description as well as your product keyword search term.
From the drop-down list, you can select the best appropriate option and accordingly scan
the page 1 listings. Explore the keywords that are not used on your prepared list.
Then after, collect more relevant keywords from the product detail pages of the top listings.
4. Win Bids: You are well aware that Amazon’s PPC campaign works on Buy Box mode,
which allows the products’ bid winners’ to get listed on the site on a random basis.
No doubt, Amazon marketing services have its own level of success rate, and
people usually love it. Your Amazon product marketing strategy must be meticulous
if you also wish to win Buy Box.
Initiating PPC campaign for your program is an effective way to improve your overall sales
and get immense fame too. Higher ranking on Amazon home helps you garner better
response on the search engine result pages too.
At a time when the business competition has emerged to such an unprecedented level,
treading with appropriate business strategies is the need of the hour. According to Amazon
SEO experts, if the sellers properly put their products on display by the way of Amazon’s
PPC or sponsored ad program on this premium e-commerce store, then the sky is the limit