Ugly Mug Coffee UM Cafe Presentation (PDF)




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Title: Ugly Mug Coffee
Author: David

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Coffee Shop Program

 It is your favorite mug. The

one
whose
chips
and
scratches record a history of
your life. It is the mug that not
only warms your hands but
also your soul. Holds hope for
every new morning, comfort
to get you through the day
and strength to get you
through the end of the night.

 Specialty Coffee shops are one of the fastest growing markets in the country
 Overall sales in 2016 topped $18.2 billion in sales

 Specialty coffee is a high “impulse Buy” product
 Specialty Coffee drinks are highly profitable. Average drink is 78% margin

 Memorable Brand that resonates with customers.
 Unique products that make your shop unique and different

 Operating efficiently and consistently
 Understanding the industry and how to be successful

 Ugly Mug Café is a name that people remember.

 Image is youthful and trendy

 Theme focused on unique décor of stylized
 coffee mugs

 We have products that people can only get from an Ugly Mug Cafe
 Full Moon Latte- Our Signature

 Blue Suede Macchiato

Prepared with Latte Art!

 We offer a complete operating procedure so that you

offer products and operate your café consistently to
your customers every time.

 All Recipes, Techniques , and Secret trade knowledge is

provided. We have done the hard work. So you can
focus on customer service.

 We will train you in the proper techniques and recipes

to create all of our great products .

 We want you to be successful!
 Great youthful brand that resonates with customers
 Full access to the Ugly Mug play book with all the knowledge to set up and run a

successful café

 Training of staff to get you up and running successfully
 Custom recipes that customers can only get from you

 Standardized operations and drink preparation to keep cost low
 Marketing assistance with promotions and image marketing
 Assistance with café design

 40 years of coffee experience.

 To join the Ugly Mug Family all you need to do is agree to a License Agreement
 Monthly License fees and marketing fees Range from around $500 per month.

Actual fee is based on the sales and services you want. If you want less then it
cost less.

 Other fees. There are none. Except what the government takes.
 You keep all of your profits. You deserve it. We want to be your partner
 Build out cost will average around $60,000. This is based on average equipment ,

signage, etc..

 Décor cost can range on how fancy you like it.






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