Profitable SEO Gimmick Requires Better Digital PR Strategy .pdf
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Profitable SEO Gimmick Requires Better Digital PR Strategy
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Google’s target on enhancing local search has not just provided customers more appropriate results but
also has provided small business more publicity to customers in their neighbouring areas.
Presently with local search obtaining momentum, asmall business can have a fighting opportunity for
competing with the big players, particularly those conducting content marketing services, as the new
search algorithm of Google puts local search results over big enterprise brands.
Albeit Google would provide the new algorithm a name, it has already been dubbed as Pigeon by the
Search Engine Land.
In accordance with the industry specialists, the upcoming changes to Google are more targeted towards
making the search results mobile-friendly as the traffic momentum is moving towards tablets and
smartphone devices, which implies that the factors like distance and locations would presently hold
more value in the search result query. The algorithm is also closely attached with other features like
Knowledge Graph of Google.
At this particular stage, it is hard to decide the extent which this update will have on search results;
however, it is seen across both Google Maps and Google Search. Other algorithmic updates like Google
Penguin and Google Panda, which were targeted on enhancing the content quality, have had big effects
on search results.
For example, the Google Panda 4.0 update which was rolled out some years ago, impacted 7.5% of all
English search queries.
Small businesses preferring to make the most of these new modifications require proving to online
clients and Google that they are reliable businesses with a good service or product, and one of the
greatest ways of achieving this is by setting up a content strategy and local exposure.
At present, benefit with the digital marketing companies is that they have solid resources for making
quality content alongside local audience insights which can provide them big benefit more than other
marketing solution providers when it comes to leveraging Google Search. Quality PR content alongside a
targeted social media campaign can do amazement for every small or medium size brand without
making a hole in their pocket.
At SoftMozer, we also provide high-quality digital PR content services. So, choose us, if you want
content marketing services in Kolkata.