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Ga PropSource Atlanta Business Chronicle .pdf


Original filename: Ga PropSource Atlanta Business Chronicle.pdf
Title: Executive Profile: Rich Reams is a prop man extraordinaire - Atlanta Business Chronicle
Author: TYLER EDGARTON

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Executive Profile: Rich Reams is a prop man extraordinaire - Atlanta Business Chronicle

2/4/17, 8)36 AM

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From the Atlanta Business Chronicle:
http://www.bizjournals.com/atlanta/news/2017/02/03/executive-profile-rich-reams-is-a-propman.html

Executive Profile: Rich Reams is a prop man
extraordinaire
! SUBSCRIBER CONTENT:

Feb 3, 2017, 9:52am EST

Rich Reams is a professional hoarder.
Once a set decorator and now owner of GA PropSource LLC,
Reams’ job is to find whatever random item films and television
productions need, whenever they need it. These odd objects
stack up, quite literally, to the ceiling of his 35,000-square-foot
prop house on the Westside. At first, it looks like a neglected thrift
store, but it transforms under closer scrutiny to a meticulously
organized treasure trove of anything a show could ever need.
On the off chance he doesn’t have it, he’ll get it.
“He used to be a set decorator, so he understands that when
you’ve got to find it, you’ve got to find it,” said Lynne Mitchell, set
decorator in Atlanta. “His reach is far, he’s actively involved with
this world and he knows where to find things.”
Born and raised in Dallas, Reams has worked in movie theaters
since the age of nine, when he was paid 50 cents after the
Saturday matinée to sweep the theater floor.
“I got to see the movies for free, and free soda and popcorn,” he
said. “And I got to keep all the change I found. I was a rich nine-

JOANN VITELLI

When the film or television industry needs an item
for a set, Rich Reams can usually reach into his
Westide prop house for just the thing. If not, he’ll
find it.

http://www.bizjournals.com/atlanta/news/2017/02/03/executive-profile-rich-reams-is-a-prop-man.html?s=print

Page 1 of 4

Executive Profile: Rich Reams is a prop man extraordinaire - Atlanta Business Chronicle

2/4/17, 8)36 AM

year-old, I was in heaven!”
His first brush with the stars was at age 15, when his father, an auto mechanic, fixed a car on set of the
original “Bonnie and Clyde” and brought his son in to watch filming.
“They put me in a chair behind Warren Beatty and Faye Dunaway, and though I’d been changing
marquees for years, I’d never heard of these two people,” Reams said. “I thought, this must be one of
those low budget movies.”
By age 17, Reams owned his own movie theater, a small town single screen that showed old movies like
“Grand Hotel” and “Dinner at Eight.”
“I started revival theater when people didn’t know what revival theater was,” he said.
After two years of junior college, Reams moved out to Los Angeles at age 21.
“On my 21st birthday, I woke up bright-eyed at five in the morning,” he said. “I was shocked awake with
a voice that said, ‘It’s time to move to California.’”’
He “took off for L.A. with no plan,” other than to find a way to afford an expensive, private design
school called Woodbury University. On his first night, he called up the son of the family whose theaters
he’d once worked for in Dallas, who told Reams to come visit him at his small foreign film theater on
Wilshire Boulevard. After asking Reams to watch his theater for the night, the theater owner handed
over the keys to his house, which turned out to be a five-bedroom, five-bath Spanish style mansion in
the middle of Los Feliz. Reams discovered his friend had the means for the lavish estate because he
owned five other massively successful theaters, which were the first in L.A. to publicly show adult films.
A week later, Reams had the keys to his new Corvette as well.
“I was 21, living in a mansion and driving a Corvette,” Reams said. “It’s all been downhill since then.”
After finishing two years at Woodbury, Reams found an unaccredited film school, Sherwood Oaks
Experimental College, which turned his life around. Every week the school held a seminar featuring
speakers like Paul Newman and Alfred Hitchcock, and then he found an ad for an art director of a
student film starring a young Shaun Cassidy, “Born of Water.” This led to another unpaid student
American Film Institute movie, which got him noticed enough to get hired for a Paramount series
followed by a job at Universal Studios.
“I had just eliminated 10 years of working my way up,” he said.
Reams has nearly 30 set decorating credits on iMDB, including “The Six Million Dollar Man,” during
which star Lee Majors, a notoriously tough on-set presence, told him the sets were dressed better than
any he’d seen in years. His last major job was the pilot for The CW’s “Supernatural” in 2005, which was
picked up and subsequently relocated to Canada. That’s when Reams realized it was time for him to
find something new.
“Now the set decorators aren’t set decorators anymore, they’re errand boys,” he said.
http://www.bizjournals.com/atlanta/news/2017/02/03/executive-profile-rich-reams-is-a-prop-man.html?s=print

Page 2 of 4

Executive Profile: Rich Reams is a prop man extraordinaire - Atlanta Business Chronicle

2/4/17, 8)36 AM

Reams started buying up old props from productions as they ended and selling items off, which gave
him the idea to open an antique mall in L.A. It was a huge hit, and he and his partner, Ron Singer,
opened two more stores in the area and purchased the contents of Disney’s prop house after it closed
after over 50 years. He planned to have a big auction for the new items, but then the market collapsed
in 2008, and only 20 people showed up.
“That was the beginning of the end of all our stores, because we couldn’t pay the mortgage, we
couldn’t pay the rent,” Reams said. “And nobody was shopping.”
Reams leased another place and started to make a comeback, but says he was “just treading water”
when he got a call from a friend, Natali Pope, who told him to come to Atlanta.
“I thought, I’ll go look because if I don’t, it’s going to gnaw at me,” Reams said.
Filming in Atlanta was taking off, thanks to a revamping of the state’s film and television incentive that
awards up to 30 percent of what a production spends in the state back in transferable tax credits, and
Reams knew the time was right to move back to the South.
“My whole life has been about timing,” he said. “It’s all about manifestation. If you manifest something,
it will happen.”
Reams moved to Atlanta with 14 semi trucks full of props, many from the recently shuttered production
“Army Wives,” and he had no more of a plan than when he departed Dallas for L.A. Within a year, he
found the perfect building for a prop house on the Westside and a business partner, Tyler Edgarton,
vice president of Raulet Property Partners, a commercial real estate agency that also operates
converted sound stages in metro Atlanta.
GA Prop Source opened in 2014, but Reams doesn’t know its exact opening date, because he was
flooded with requests before he was actually open. Reams has created different departments to
organize the warehouse, and he rents out the building’s extra 20,000 square feet to be used as a sound
stage and production offices.
“He’s a firecracker,” said Pope, who has worked with Reams on “24: Legacy” and “Game of Silence.” “He
has more energy than three six-year-olds in a bouncy house. He’s meticulous, and he’s crazy as a loon.”
At 67, Reams plans to retire before too long to travel the world with Singer. But for now, his prop house
is busier than ever, and he is making a name for himself in Georgia for his willingness to track down and
purchase particular times on behalf of productions.
“If we’re in a bind and we need him to help us source something, he’s also bought stuff for us to rent
and takes it back for us,” Shelley Zortman, a set decoration buyer who worked with Reams on Fox’s
“Sleepy Hollow.” “He goes above and beyond to help us here in Atlanta.”
Rich Reams
Age: 67
http://www.bizjournals.com/atlanta/news/2017/02/03/executive-profile-rich-reams-is-a-prop-man.html?s=print

Page 3 of 4

Executive Profile: Rich Reams is a prop man extraordinaire - Atlanta Business Chronicle

2/4/17, 8)36 AM

Born in: Dallas
Lives in: West Midtown
Former job: Set decorator for 30 years
Current job: Co-owner and operator of GA Prop Source
Education: Attended El Centro Junior College in Dallas, Woodbury University in Los Angeles and
Sherwood Oaks Experimental College in Los Angeles.
Family: Partner, Ron Singer
Hobbies: Traveling, watching movies
Ellie Hensley
Staff Writer
Atlanta Business Chronicle

http://www.bizjournals.com/atlanta/news/2017/02/03/executive-profile-rich-reams-is-a-prop-man.html?s=print

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