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Jahel Gushway Resume .pdf

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11 Southam Street
Ajax, Ontario
(647) 485 - 4066


Analytical self-starter with a strong attention to detail, with a proven record of driving revenue gains
and brand awareness through intelligent use of social media. Focused and hardworking; ability to
measure results effectively, troubleshoot complex problems and get the job done. An effective team
player with exceptional communication and interpersonal skills. Adept at managing multiple, diverse
tasks simultaneously; work well under pressure.



• Marketing Automation

• Strategic Planning

• Process Improvement

• Business Development

• Lead Generation

• Social Media Optimization

• Strategic Partnerships

• Brand Identity

• Digital Assets Management

• Graphic Design


Ps Ai





CreatedbyJG |

August 2011 – present

• Achieves affective and innovative designs with limited budget
• Creates social media campaigns that delivered customer goals
• Designs and implement websites, brand logos, emails, stationary items, promotional items
and video presentations for company launch
• Manages printing vendors to ensure brand and budget is maintained
• Ensures all deadlines are met for the clients timelines and deliverables
Hanna Strategy Group |
March 2015- August 2016
Sales & Marketing Operations
• Facilitated the implementation Salesforce systems with integrated apps for clients and partners
• Purposed and accomplished the company of vision, and strategies to meet goals
• Identified problems formed new processes and policies for the advancement of
client operations
• Built and measured reports for Sales and Marketing pipeline analysis



Exinda Networks |
March 2012 - December 2014
Marketing Campaign Manager
• Create and optimize B2B/B2C weekly email, direct, and social media campaigns for primary target
• Executed multiple weekly campaigns simultaneously on an ongoing basis
• Established closed-loop analytics and reporting to determine how inbound activity turns into
• Facilitated growing a global pipeline through campaign initiatives that increased SQL’s from
33% to 95%
• Improved conversion rate of SQLs to opportunities from 27% to 50%
• Increased inbound leads quarter over quarter by 120% without paid demand generation
• Managed and executed monthly webinars using various platforms to generate MQL’s
Marketing Content Manager
• Formulated and managed a weekly editorial calendar optimized for segmented targets across
global regions
• Developed effective emails and landing pages through A/B testing that improved
conversions by 5 times
• Designed and executed email campaigns that contributed to %160 increase in conversions
• Coordinated the increase in quality & quantity of qualified leads generated quarter over quarter
• Invented and implemented lead scoring, and lead nurturing that contributed to refining the process
of determining MQLs
• Operated data normalization, and cleansing which contributed to accurate reporting
Sales & Marketing Operations
• Distribute weekly reports for the measurement of weekly, monthly, and quarterly results to the
Senior Leadership Team
• Trained marketing and sales team members in US, UK, and Australia on system operations for
processing MQL’s.
• Developed work-flows to ensure data quality for accurate reporting
• Generated and automated weekly lead reports for understanding companies buyer persona
• Created SLA processes for sales, marketing, and finance teams daily operations
• Administrated but not limited to creating users, reports, workflows, processes, documents in Sales
force, Marketo, and Website content
Teranet |
June 2011 - September 2011
Data Specialist
• Gathered information for target customers and verified the accuracy and validity of data
• Maintained sensitive and confidential customer and company information
• Analyzed data errors and rectified reporting issues
• Performed data entry and other clerical work as required for project completion.
• Able to manage multiple projects on tight deadlines




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