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Best Marketing Tips For The Hospitality Industry
In today’s market, hospitality business is one of the best competitive industries for which
traditional marketing strategies like advertisements in television, newspaper and
billboards are no more sufficient. Moreover if there is any independent hotel or restaurant
then there will be lack of marketing budgets on which the international and national chains
rely. So the creative and more personal marketing strategies serve the best.
Here are best marketing tips for the hospitality industry in order to grab more customer’s
1. Know More About Your Customers
You may think this is unnecessary or annoying, but to be surprised restaurants often miss
this opportunity to figure out exactly for whom to address or target in their online
campaigns. So before planning content for your website, it is better to identify what exactly
you are addressing and what customer expects. This may be more beneficial and easy way
to target your niche.
2. Use Catchy taglines & Rich Media
In fact targeting customers with catchy taglines and rich media increases chances of being
booked. It has also proved that 70% travelers admit the quality of hotel’s website or mobile
apps has a strong impact on their decision to book. Moreover customers often feel that
digital offerings reflect what the experience will be like at the hotel itself. So it is better to
grab customer’s attention by engaging them with the attractive images and catchy tag lines.
3. Offer A Touch Of Personalization
Nowadays many hotels and restaurants are following the predictive analysis in order to
deliver an unobtrusive personal experience for their customers. Collect the customer’s data
to get to know details about them and how can you cater to them personally in a feasible
way. Beyond this some hoteliers are also following predictive analysis for price forecasting
to grab more customers.
4. Create Awareness About Your Service
Apart from visual content, make sure to add an excellent customer service. Tell about your
services, facilities, benefits and in-house dining service. Even if you are providing
Nespresso machines then make sure to clearly state in the room facilities description. More
travelers research and make decision based on amenities. So add detailed description
about your service because this might be the deciding factor whether to book your hotel or
to search for somebody else’s.
5. Online Presence is Essential
Most of the travelers start their research on online, with no idea of the destination and
mode of transportation. This means online presence is essential in the decision making
process. Therefore it is mandatory to ensure your website gets found by potential travelers
in their search result. So the combination of both pay-per-click and SEO should be
coordinated to create your brand awareness.
6. Provide Exclusive Offers And Special Discounts
This is the best way to grab more customers by providing exclusive offers and special
discounts on bookings. Arrange special events for the couples and play area for the kids.
Finally make sure those offers get published across the right platforms, not only websites
but also via social media platforms.
7. Go For Mobile App
Today’s 90% of the travelers make use of their smartphones to make their travel
experience better. They make use of mobile apps in so many instances like to book a taxi,
scan his/her boarding pass and book a room for the night when the flight is cancelled. So
not only you should make efforts to have multi – screen browsing website, but also make
sure your booking engine has a mobile version.
8. Email Marketing Is Beneficial
Even though this is a traditional marketing strategy, but it is more beneficial. In hospitality
industry whoever adopts an email marketing strategy, they can interact with customers in
a meaningful way. Also there are so many email list service providerswhere you can get
detailed information about your targeted customers and easily you can promote your
Only a quality and fresh data can enable you to penetrate in to your targeted base. So,
experience the best services from Global Email Lists in order to increase your sales.
For further queries, call us at 888-456-7975 or email us at email@example.com