How Is Healthcare Marketing Changing .pdf
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How Is Healthcare Marketing Changing?
Health Care Industry – It is popularly known industry to lag behind the others when it is
comes to marketing the service. Moreover everyone thought that it is risky to adopt new
marketing trends in the healthcare sector. But from past few years, healthcare marketing
services are effectively transforming both challenges and opportunities for the marketers
to reshape the healthcare domain. No doubt, upcoming years will prove to be a pivotal
years for the healthcare system for changing the way in delivering service and marketing
Let’s have a brief discussion on how the healthcare industry is adopting the marketing
1. Content Will Be The Prevention
Most of the customers will first go for the Google result to search for any healthcare issues.
This proves that there is a huge market just waiting on the web in order to scroll the
valuable information about the healthcare brands and services. Few brands have already
developed the customer focused content that offers the specialist’s advices, shares real
time customer experience and invites new customers to join the online community. This
can easily creates an platform for the customers to communicate with the specialists as
well as with the new people.
2. Digital Channels overcoming the Traditional Strategies
Digital marketing trends are providing the greatest growth for the pharmaceutical,
diagnosis and medical device promotion. Most of the digital journey involves search
engines prior to booking appointments, read consumer generated reviews and before
booking the appointment, patients typically search on symptoms and condition terms
about the disease.
3. Embrace Social Media Platform
Most of the people like to stay connected with the new people. That’s why social media
platforms have become most popular such as FaceBook, Twitter, Pinterest, etc. These social
media platforms have strong impact on engaging patients with the new offers, special
discounts and many others. For example, 90% of people are more likely to seek medical
answers in social media platforms and more than 40% of people said that information
found on social media would affect their choice of a specific choice.
4. Retail Business
As technology takes a greater role in healthcare industry, retail business is coming up with
new ways to communicate with the healthcare customers. For example, few top healthcare
retailers like Walgreens, Walmart and Safeway are exploring greater opportunities to
engage with the healthcare consumers via in-store clinics, pharmacies and tele-medicine.
5. Mobile Friendly
Most of the hospitals and healthcare centers are running behind the mobile applications to
promote their services and products. In fact recent study has proved that more than 80%
local searches are conducted from mobile Apps. In addition to that most of the people are
booking appointments via apps and communicating with the doctors via instant
These marketing strategies made healthcare system to explore themselves in the huge
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