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Boutique PR Firms Give Stiff Competition .pdf


Original filename: Boutique PR Firms Give Stiff Competition.pdf
Author: Dhanaji Waghmare

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Boutique PR Firms Give Stiff Competition to the Top PR
Agencies
Sometimes bigger isn’t always better, and this is certainly the case when it comes to
finding the best PR firms. Despite what many people believe, boutique PR firms can
often provide major results for large clients. The main contrast is in the localized
sway that boutique PR firms might lack. Whilst international PR firms have a larger
geographical range, the strength of boutique PR agencies lies in their in-depth
knowledge of smaller localities which can be attractive to businesses that have a local
presence. Boutique firms can have the same impact in terms of location.
There is nothing that prevents a boutique PR firm from having the same quality and
quantity as a large international PR agency. In fact, often smaller firms provide a
better service because customers have better access to the entire staff all the way to
management. You can rest assured that your campaign will be handled by
experienced staff within a boutique PR firm.
Boutique firms often target their expertise towards niche markets to ensure that they
stand out. Their smaller size means that they can target their work towards more
specialized clients that have focused PR needs in areas that may range from various
disciplines such as arts, medical, lifestyle or events. Rather than establishing the
wide breadth of services that may increase costs, boutique PR firms often sell
themselves as being focused on exactly what the client needs. This means that cost
and time can be managed more effectively and efficiently, ensuring that the services
are transparent between the firm and their client. This establishes a win-win
relationship.
Meanwhile, boutique PR firms can be more adaptable to different ways of working in
order to meet their client’s needs. With fewer managerial hoops to jump through,
they can adjust quickly enough and change direction to meet their client’s changing
needs, thus ensuring effective brand publicity. The PR firms often have an advantage
over large multinational firms, because they can increase the proficiency of their
campaign with the help of their swift responsiveness.
While running a PR campaign, the method can establish or ruin a brand. By coming
up with unique concepts, boutique PR firms can easily get an edge over campaigns
managed by traditional PR firms. Since the former has a small team, each member
will bring diverse strengths that contribute to the overall strength of the campaign.
Collaborations between team members can help to instigate a common purpose,
whilst developing new ideas for strategies. This is vital for a brand that is looking to
differentiate itself from a host of competing PR firms.
Since day one, The Woods & Co’s proficiency as a boutique PR firm, most notably
within the field of consumer lifestyle, has produced convincing results for many of
their reputed clients. We consistently go above and beyond and demonstrate that
boutique PR firms are poised to give some stiff competition to the big shots in the
industry.


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