kgd3 V6 .pdf

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Original filename: kgd3_V6.pdf
Title: kgd3_V6
Author: Kenneth G Dayley III

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Kenneth

An experienced global eCommerce marketer that helps companies expand their digital
businesses with a proven history of building award-winning internationally-recognized
affiliate programs. Service offerings include both a full program management to
tailored program evaluation, support, strategy, execution, and optimization projects.

G. Dayley III

Global Omnichannel Consultant




Work Quick Facts




7
$198m
m 21
4,000+





MARKETING
AWARDS

Work locations

Expertise
DIGITAL MARKETING

MARKETING
REVENUE

INTERNATIONAL EXPANSION

COUNTRIES

OMNICHANNEL STRATEGY
BRAND CONSULTING

PUBLISHER
RELATIONSHIPS


AFFILIATE MARKETING




Reference
He is driven to succeed and understands that success
comes from solid strategic planning, having the ability
to make good business decisions in a timely manner
and putting in a great deal of sweat equity to ensure
initiatives are carried out to spec.
Andy Cantos, Principal – Gen3 Marketing

Let’s Chat
1.314.952.7769
KEN@KGD3.COM
3891 Paseo Del Prado St., Boulder, Colorado 80301

Experience









NEW BALANCE INC
Digital Marketing Consultant

Brands
2014 - 2016

Built digital ecommerce marketing structure and benchmarks for
New Balance EMEA expansion. Provided audit, strategy and
program management for domestic affiliate marketing programs.



FINISH LINE INC
Digital Business Development Manager



2012 - 2014

While migrating the marketing program from one network to
another, was able to drive 23% Increase in Affiliate Marketing
profitability while growing channel sales at a double-digit rate.


CROCS

Global Digital Business Development Manager

2009 - 2011

Launched global affiliate marketing efforts in 22 countries and
deployed in store m-commerce POS solution. High-Performance
Employee chosen to be the only mentee to the CEO.






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