kgd3 V6 .pdf
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Author: Kenneth G Dayley III
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An experienced global eCommerce marketer that helps companies expand their digital
businesses with a proven history of building award-winning internationally-recognized
affiliate programs. Service offerings include both a full program management to
tailored program evaluation, support, strategy, execution, and optimization projects.
G. Dayley III
Global Omnichannel Consultant
Work Quick Facts
He is driven to succeed and understands that success
comes from solid strategic planning, having the ability
to make good business decisions in a timely manner
and putting in a great deal of sweat equity to ensure
initiatives are carried out to spec.
Andy Cantos, Principal – Gen3 Marketing
3891 Paseo Del Prado St., Boulder, Colorado 80301
NEW BALANCE INC
Digital Marketing Consultant
2014 - 2016
Built digital ecommerce marketing structure and benchmarks for
New Balance EMEA expansion. Provided audit, strategy and
program management for domestic affiliate marketing programs.
FINISH LINE INC
Digital Business Development Manager
2012 - 2014
While migrating the marketing program from one network to
another, was able to drive 23% Increase in Affiliate Marketing
profitability while growing channel sales at a double-digit rate.
Global Digital Business Development Manager
2009 - 2011
Launched global affiliate marketing efforts in 22 countries and
deployed in store m-commerce POS solution. High-Performance
Employee chosen to be the only mentee to the CEO.
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