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KENYA​ ​SMALL BUSINESS​ ​GUIDES

.

Street smart guides to help you decide which business to start,how and what to expect​

LIST OF ALL GUIDES
Get a guide today and start your business.
(payment details)
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Petrol Station
Gym Business
Courier Business
Sifted Maize Flour Mill
Leather 1: Skin Trade
Chemist Retail
Pork Butchery & Eatery
Cake Packaging - The Business
Opportunity
Mitumba Clothes ( R)
Timber Yard
'Local' Bar
Laundry
Chips & Chicken Cafe
Baking Cookies - Process, Market,
Opportunities
Daycare
Gas (LPG) Retail
Senator Keg Bar
Money Lending (Informal) - A Quick
Overview
Slot Machine (Informal)
Paint Mixing ( Informal)
Second Hand Novels (R)
Motorcycle Spare Parts
Agrovet
Cosmetics Retail Shop
Car Wash
Ice Lollies Making ( Quick Guide )

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Milk Distributorship
Gift Service
Wines and Spirits Retail
Tents & Chairs Leasing
Free Advertiser Magazine ( Quick
Guide & Case Study )
Bookshop
Bottled Water
Hair Salon
M-pesa Sub Agent
Executive Barber Shop
Handbag Rental Service
Fruit / Juice Parlor
Movie Shop
Chapati Wholesale Case Study
Smokies & Egg Vending
Flowers - Nairobi (Retail/ Wholesale )
Beef Butchery
Supermarket Shelf Space Guide
Restaurant Cooking Oil Filtering
Service - ( Feasibility)
Tomato ( Greenhouse ) - Quick Market
& Production Guide

KENYA​ ​SMALL BUSINESS​ ​GUIDES

PETROL
STATION















This 47 pages
guide will show
you how to start
and run an
independent petrol station business. It
contains:



































Overview
A Brief on Franchises
Licensing
National Environmental Management
Authority License (NEMA)
Energy Regulatory Commission
Licenses
Construction Permits and Related
Licenses
Fire Inspectorate License
Outdoor Advertising License
Company Registration
Weights and Measures Permit
County Business Permit
Public Health License
Professional Fees
Set Up
Process and Civil Works
Layout
Canopy
Equipment
Fuel Dispensers
Underground Storage Tanks
Other Equipment
Fuel Suppliers
Operations
Selling
Cash Management
Location and Premises
Revenue
Margins
Prices
Operational Expenses
Electricity
Labour
Security

LIST OF ALL GUIDES​

Rent
Sales / What Influences Revenue
Non Fuel Products
Lubricants
Service Bay
Car Wash
Capital Breakdown
Notes on Capital
Suppliers
A Brief on Competition
Critical Success Factors
Appendix

Total : 47 Pages.
Release Date: 31st July 2016

".....Because of all these challenges petroleum brokers
have come in between the OMC and beginner
independent retail dealers. Brokers are essentially
licensed wholesalers. They are well capitalized and
able to meet the set conditions...

.... The exact methods of operations among dealers
and wholesalers could vary... Now say you agree with
the dealer that he is going to deliver to your petrol
station 5000 liters of diesel at Kshs.70 per liter next
Wednesday. On the agreed day you will need to be
physically present at the depot or send a trustee to
meet with the supplier. A trustee is basically a trusted
member of your team. The aim of you or your trustee
being there is to track the diesel from the point of
purchase to delivery at your petrol station. This
ensures that the diesel is not skimmed or adulterated.
Adulteration and skimming happens after the fuel
leaves the depot and not before. Your role or that of
your trustee is to make sure that nothing of the sort
happens between the depot and your petrol station.....

​ PAYMENTS DETAILS
​© 2017

KENYA​ ​SMALL BUSINESS​ ​GUIDES














This 38 page guide is for you who wants to start
a gym business. Its realistic and street smart.
The guide contains:







































Overview and Trends
The Modern Gym
Major Types of Gyms
Location & Premises
Where To Locate Your Gym
Factors to consider when picking the
location of your gym
What to consider when picking the
premises
Layout
Changing Room
Licenses
Equipment
Commercial vs Home Equipment
New vs Second Hand
Jua Kali vs. Factory (Professionally)
made
Classification by use
Types of Equipment
Flooring
Strength Equipment:
Benches
Presses
Racks
Bars and Barbells
Weights:
Pulleys:
Cardio Equipment :
Exercise Bikes
Cross Trainer / Elliptical Trainer
Treadmill
Rowing Machine
Aerobics Equipment
Other Equipment
Equipment: Things To Keep In Mind
Suppliers
Capital Breakdown
Notes on Capital
Operations :
Opening and Closing Hours

LIST OF ALL GUIDES​














Signing In
Self Training and Personal Trainer
Sanitization
Reserving Equipment
Operation - Aerobics
Shower
Cleaning
Rules
Membership
Monthly and Daily Membership
Monthly Members Turnover
Non – Renewal: Common Reasons
Members’ Goals
Fitting In
Keeping up with the trends.
Keeping It Fresh
Revenue
Fees & Sources of Income
Major Expenses
Case Study
Breakeven: A Scenario
Revenue: Things To Keep In Mind
Losses: Common Reasons
Much more

"....u
​ nderstand that in the gym equipment
market there are home equipment and
commercial equipment. Home equipment are
made for use in the house by an individual or
family, while commercial equipment are heavy
duty equipment made for intensive use by
many users. Home equipment are always
cheaper than commercial equipment.
Either attracted by price or for lack of
knowledge some entrepreneurs in the gym
business start with home equipment. The
downside of this is that after a short while,
sometimes as short as a month, the equipment
breaks downs or has defects that make them
unusable. This negatively affects service not to
mention that the entrepreneurs have to go back
and purchase replacements for some of the
defects can’t be repaired. Woe unto you if you
make the mistake of purchasing home
equipment once more. .."

​ PAYMENTS DETAILS
​© 2017

KENYA​ ​SMALL BUSINESS​ ​GUIDES

Courier Business Guide

In 2015
investment in
the Courier
Industry was
Kshs.327
million. This
was a dip from Kshs. 397 million from
2014. Still the business is attracting more
entrepreneurs and the Communication
Authority is becoming more vigilant in
regulation. What are the prospects?
This quick guide will help jump start your
investment in the courier business. It
focuses on Intercity and Intracity
'Motorcycle' courier services and contains:
​Overview and Trends





























Types of Courier Operators
Licenses
Communication Authority License
To get the license or not?
Firms that require a license
License term
Penalties for illegal operation
Licensing Procedure
CA License Fees
County Single Business Permit
Outdoor Advertising License
Starting
Intercity Courier Operator
Route Choice
Some Factors To Consider When
Picking A Route
Equipment
Premises
Capital Breakdown
Pricing, Expenses & Margins
Operations
Manpower
Acquiring Customers
Motorcycle Intracity Courier Service
Equipment
Pricing, Margins and Expenses
Pricing Observations
Quick Case Study
Types of Intracity Courier Services

LIST OF ALL GUIDES​










Acquiring Customers
Competition and Survival
Figures
Courier Items Traffic
Courier Outlets
Courier Revenue
Observations
Critical Success Factors



Challenges

Total : 35 Pages.
Release Date: September 2016
"....The truck consumes an average of 180
liters of diesel to and fro.... The cost of
diesel in the month of May in Nairobi
averaged Kshs. 71 per liter. This means
that fuel costs for the whole trip amounted
to Kshs. 12, 780.....
....Other direct expenses include Kshs.
500 per day allowance for the turn boy
during the trip. And Kshs. 1,500 per day
for the driver. The driver’s amount is be
used to bribe the police if need be and for
any such contingencies. ...."
If caught operating without a license there
are penalties, specifically a jail term not
exceeding one year or a fine not
exceeding Ksh.300, 000 or both. Of
course if caught there could be ways to
wiggle around it, but then why get yourself
in that situation in the first place. ...."

​ PAYMENTS DETAILS
​© 2017

KENYA​ ​SMALL BUSINESS​ ​GUIDES




Sifted Maize Flour Mill

If you
like to
pack
maize
this
but








would
mill and
sifted
flour
quick

detailed guide and survey will give you a
good picture of the business. It includes:





























Whole meal Vs Sifted Flour
Other Maize Products
A Note on Packing Whole Meal
A General Note on Cereal
Processing
Some Quick Facts About Maize
Consumption
Things To Think About
Shelf Life
The Market
Maize Millers & Capacity
Barriers To Entry
Competition & Survival In The
Sifted Maize Flour Business
Packaging & Marketing
Categories of Sifted Maize Flour
Consumers
Retail Consumers
Institutional Consumers
On what is Competition Based On
Production
Major Players in Maize Chain From
Farm to Table
Location
Factors to Consider When
Choosing Location of your
Premises
Premises - Factors to Consider
Possible Layout
Rent
Renovation
Equipment
Main Equipment Parts
Factors To Consider When
Purchasing Equipment

LIST OF ALL GUIDES​

Equipment Suppliers
Capital Breakdown - Prices of
Equipment ,Packaging and Other
Items
Licenses
Revenue & Margins
Sample Revenue Breakdown
Revenue Trends
Consumer Behavior
Tips, Tricks& More

"…You then need to have packets and various
sacks/bags branded with your colors and logo.
The cost includes:
- That of the actual bag or packet
- That of the mould to be used in the printing
- Actual cost of printing
A mould costs an average of Kshs.7000 per
quantity. This means if you say have 10kg, 45
kg, 50kg and 90 kg then it will be Kshs. 6000 *
4 = Kshs. 28,000.Branding the sack will vary
with the size and company but a 90 kg
averages Kshs. 48 per sack, 60Kg Kshs. 44,
50kg Kg Kshs. 42. This includes the price of
the sack and branding. Usually companies
involved in the business will insist on a 500
pieces minimum per quantity. Thus if you have
3 quantities 90kg, 60kg, and 50kg it will cost
you (Kshs. 48 * 500) + (Kshs. 44 * 500) + (
Kshs. 42* 500 ) amounting to Kshs. 24,000 +
Kshs. 22,000 + Kshs.21,000 = Kshs. 67,000.
The average cost of a 2 Kg packet is Kshs.6
and 1 Kg. Ksh. 4. The exact price will depend
on the quantities ordered and the packaging
company. You also need a mould which costs
an average of Ksh. 25,000 per each quantity.
So if you are packing in 2 and 1 kg packs you
need Kshs. 50,000 (Kshs.25,000 * 2) for the
moulds…"

​ PAYMENTS DETAILS
​© 2017

KENYA​ ​SMALL BUSINESS​ ​GUIDES

LIST OF ALL GUIDES​

​ PAYMENTS DETAILS
​© 2017

KENYA​ ​SMALL BUSINESS​ ​GUIDES

Leather : Skin Trade

Would you like to trade in skins? . This quick guide, first in
the Leather Series, will help you become a skin trader.
You get to know the process, realities, challenges and
opportunities.
The guide contains:




















Overview
The Hides and Skins Value Chain
Notes on The Value Chain.
Skin Quality and Grading
Why Quality Matters
Beginners & Quality
Key things to keep in mind when
gauging the quality of skins
Where To Buy Skins
Slaughterhouses, Rural &Urban
Aggregators
The Tanzania Option
Revenue and Costs
Example One
Example Two
Revenue : Some Things To Know
Where To Sell
Barriers To Entry
Critical Success Factors
Tips, Tricks and Much more

are not fixed and there is a lot of
haggling...."
"....Another thing that you need to know is
that when transporting the skins never
declare the actual quantity- you will pay
hefty levies on your way. For instance if
you have 7500 pieces you can declare
2500 pieces
In the above case if you declare that you
have 7000 pieces instead of 10,000 the
Kshs. 250,000 could go down. No one has
time to count.
For a beginner all this may look complex,
but it’s not. Once you get into it everything
becomes clear and simpler.
On the Kenyan side also make sure you
do not declare the actual quantity. The
reason being the county officials charge
cess on the number of pieces you have at
an average of Kshs.10 per skin. Traders
sometimes declare 500 pieces even when
they are ferrying thousands. County
officials don’t have the capacity to count
each of the skins. Of course you could be
required to give a small monetary
consideration to the county officials so that
they turn a blind eye......."

"...The selling price of Kshs.150 per piece
is an average for Grade 1 . Prices change
as per demand and supply. If say the
tannery is buying Grade 1 skins at
Kshs.150, then the cost of Grade 2 will be
between Kshs. 60 and Kshs.80, grade
three Kshs.40. There are times tanneries
buy grade 2 and 3 are bought at one price
if the percentage of Grade 1 is high, say
70 %. Prices fall within a certain range but

LIST OF ALL GUIDES​

​ PAYMENTS DETAILS
​© 2017

KENYA​ ​SMALL BUSINESS​ ​GUIDES

Chemist Retail Business Guide

Chemist Retail Shops are
popping up at every corner. But how do
you start the business, grow and survive?
What are the prospects?
The Chemist Retail Business Guide will
help to jump start your investment in the
pharmaceutical industry. It contains:





























Overview
Licenses
PPB Licenses
Company Registration
Single User Business Permit
Key Bodies in The
Pharmaceutical Business
Wholesalers and Suppliers
Stocking
Capital
Revenue
The Bigger Picture
Sample Wholesale and Trade
Prices
Notes on Revenue
Pricing
Factors Influencing Revenue
Revenue Summary
Reasons for Failure In The
Chemist Business
Break Even
Competition and Survival
Competition Pointers
On What Is Competition Based
On
Consumer Behavior
Manpower
A Note on Operations

LIST OF ALL GUIDES​

"...Looking at the table above its easy to be seduced
by the margins... Another reality check is that the sales
don't just happen in a day. It's unlikely that you will sell
200 tablets of medicine A in a single day and make
profits of Kshs.1000. It could take a week or even a
month..... "

".....Still on the same company LMN could also see the
opportunity in the enhancement drugs, and so goes
out there and finds a different drug by another
company which is popular worldwide or in some
countries. He brings samples but is denied registration
by PPB for a reason or another. Nevertheless because
he knows the drug is effective, relatively cheaper, with
good margins and demand for sex enhancement drugs
high, then he goes ahead and imports the drug even
though it’s not registered. Of course he will be selling
the drug illegally. .. There is also what is called "cargo"
... All the above are possible scenarios...
"...The last alternative is to “rent a license”: partner
with a registered pharmacist or qualified pharmacist
technologist so that he acquires the licenses on your
behalf. The modalities of such agreements are not cast
in stone and could take many forms. The basis of it is
that the pharmacist or pharmaceutical technologist is
qualified ,registered or enrolled, he can acquire the
requested licenses on your behalf from the PPB, and
you will compensate him or her for it. You are
essentially hiring the licenses. Here is how it works..."
Total : 31 Pages : May 2016

​ PAYMENTS DETAILS
​© 2017

KENYA​ ​SMALL BUSINESS​ ​GUIDES

Pork Butchery & Eatery
Guide
Its a fact

that more
consumers are
embracing pork.
Get this
29 page guide to
start
your own pork
butchery and eatery. It contains:

1. Introduction
2. Overview & Demand Trends
3. Licenses
4. Equipment
5. Premises Setting
6. Pork Sources
7. Operations
8. Capital Breakdown
9. Revenue
10. Prices and Margins
11. Notes on Revenue
12. Pricing
13. Factors Influencing
Revenue
14. Pork Eatery Case Study
15. Competition and Survival
16. Overview
17. Reasons for Poor Sales
18. Location
19. Dominant Players
20. Barriers to Entry
21. Differentiation
22. Critical Success Factors
23. Summary
24. Consumer Behavior
25. Manpower
26. much more

price averages Kshs.400 per kilogram.
There are slight variations to this. Gross
margins thus average Kshs.160 per
kilogram....
...From the figures above a quarter of raw
pork is Kshs.100 while that of cooked pork
could be Kshs.140 (served with Ugali).
Now if you consider the cost in labour,
inputs and time is the extra amount,
Kshs.40 in this case, worth it?....

Total : 29 Pages.
Release Date: October 2016

...As can be seen from the table above the
wholesale price of pork on the upper side
is Kshs.240 per kilogram while the retail

LIST OF ALL GUIDES​

​ PAYMENTS DETAILS
​© 2017


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