China consumer preference analysis .pdf
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China consumer preference analysis shown rapid growth in sale of
China has a huge market of electric shaver which attracting many razor companies
to enter the market. For each razor company to understand the development of
China’s razor industry and consumer demand is essential. Cokemeti carrying 8 major
industries with 5000 categories, across the top 10 internet platforms, 300 millions of
customer social data and 32 millions sales of goods data to help oversea users to
understand the status quo and development trend of the China market.
Annual sales of about 2 billion yuan
From the market trend, Cokemeti statistics show that the electric shaver online
market (example of TaoBao & TianMao website)The last 12 months of total sales of
about 2 billion yuan. Electric shavers grew at an annual rate of 27%, In November over
the same month last year increased by 49.15%, overall growth trend. The higher the
annual growth rate, indicating that the faster the development of the long-term
market, the higher the growth rate in the past three months, indicating that the shortterm trend is better.
China Consumer favorite is Flyco
Top10 market share of electric shavers Market is 77.70%. Among the most
popular brands in the consumer, the top four brands in November were Flyco, Philips,
Runwe and Poree, market share of each brand is 48.40%, 21.21%, 6.79% and 6.00%.
Flyco electric shaver market share of nearly 50%, the most popular with consumers.
100 yuan into the hottest price
Cokemeti Statistics show that in November the market price of electric shavers is
132.21 yuan, compared with the previous month growth of 41.29%.
From the consumer's favorite price point of view, consumers buy most of the
product price segment is concentrated in the 50-100 yuan price segment, the price
segment of the product by the consumer favorite, accounting for 44.36%. The larger
the price segment, indicating that the more in line with consumer demand.
In the electric shaver products, charging began to be welcomed by consumers,
sales accounted for 80%, and there is a good growth trend.
According to the above analysis, we can see that the focus of attention of consumers,
with electric shaver Market Trends and market heat better, companies should be keen
to grasp the market direction, based on consumer demand, the production of products
to sell consumer satisfaction.
Cokemeti is a global consulting firm and the leading advisor on business strategy. We
provide Consulting strategic service , brand planning service, digital marketing service
and channel construction service for Enterprise at China and abroad.
If you like this article about China consumer preference analysis shown rapid growth
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