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Emerging Designer’s Take On New York Fashion Week (1) .pdf



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Emerging Designer’s Take On New York Fashion Week
February 22, 2017 - ​IHLE BAGS​ goes beyond trendy, is anything but ordinary, and designs
handbags with the extraordinary in mind, and NY just loved it!
What an amazing experience! There is so much effort that goes into creating your designs and
creating your business, to be able to watch it all walk out on a N
​ Y Runway​ and shine is just
amazing!
Much of my preparation for this show was watching
tons of videos of my idol Brand’s fashion (FENDI)
shows to learn what they do, and see what they’re
doing to get
​ that “​FEEL” across that everyone eats up.
After studying them, taking notes, figuring out what it is
that I want the audience to feel, and then putting
lessons learned to my ideas…; to have the models
walk out and see that I did it! I created the feel that got
everyone buzzing! To see the audience’s faces light
up as the models came out, and fingers pointing at my
Bags while there’s a smile on their face. It’s a great
feeling!
The whole experience from my phone call with A
​ ndres
Aquino​, the Producer of C
​ outure Fashion Week​, to
become part of the Fashion show, to the last day of
Couture Fashion Week was exhilerating. As an
Emerging Designer, just the thought of your designs
being seen on a platform in NY will get your blood going; never mind when it’s coming to
fruition!
The staff and team for Couture Fashion Week were absolutely top notch to work with. Their
selection of models are amazing. This was their 25th season, and it showed! They were very
organized, yet kept a fun loving attitude throughout the entire weekend. The day before Couture
Fashion Week began, a blizzard was set to hit New England. This caused all sorts of plane
delays which led into delays in Designers arriving - me being one of them; and the staff of
Couture Fashion Week never faltered. They adjusted and rescheduled their appointment book
to all of our delays. Something that seemed like it could be a disaster, was set even keeled
without a blink in their eye. I just can’t talk highly enough about them. As ​Andres Aquino​ put it
“Each staff member has a job they love, honor, and take very seriously. Together, it creates
success!” And that was so true and apparent as we watched the weekend unfold. I was truly
honored to be a part of it.

IHLE​ ​has had some breakthroughs, but going to NY was its biggest yet. Being my first Fashion
Show, and getting involved with only a month to prepare, there was much research and
designing to be done. Everything came together in a timely fashion as if the universe were
telling me this was meant to be.

“Photos: Ron Carr, CoutureFashionWeek.com”

I’ve been developing my brand, IHLE (​ pronounced ‘eye-lee’), for​ the last six years. ​Through
bursts of obsession and trial and error, I’ve developed not only a handbag line, but a company
with products that reflect what I love and a brand that is becoming recognized and sought after.
Through enjoying this life, traveling like I love to travel, and meeting new people, I get to
incorporate all that I love in this life into my handbags. I craft them from materials I find from all
over the world, but I keep them manufactured right here in the US. ​Small batch artisan
craftsmanship, means every handbag is unique. They all have some sort of variation within
each of them.
I learned young that we aren’t promised tomorrow, so I do everything I can to live Today. This
attitude encouraged me to learn how to sew a handbag, create a collection, learn how to
trademark a brand, gain exposure, knock on doors to end up in a boutique; and most recently, it
encouraged me to take advantage of an amazing opportunity - having my own Fashion Show at
NYFW-Couture Fashion Week! When you eliminate the words “I can’t,” amazing things begin to
unfold.
My dad always taught to ask questions, get involved, and surround yourself with people that
know more than you. My mother always taught to not get frustrated over things out of your
control, and to stop and smell the roses no matter how “busy” you may seem. Together they
instilled amazing drive with amazing appreciation for this life we are given. Till this day, even as
a grown woman, I reflect on what I was taught and wish to spread their wisdom through my
work.

As an Emerging Designer and ‘live this life to the fullest’ enthusiast, I am striving to put my
stamp on this world through my IHLE BAGS.


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