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eBay Tips .pdf



Original filename: eBay_Tips.pdf
Author: Peter Callaghan

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First Lesson - eBay Selling Tips
Welcome to your first lesson in the eBay Selling Tips Crash Course.
Over the next few days, you’ll receive several lessons that will help you
learn the basics of becoming an eBay seller.
In this first lesson let's talk a little about what to expect when becoming
an eBay seller.
Are you currently looking for ways to make money online or expand your
revenue streams? If you are, you may have considered the popular
online auction website eBay. Chance are you’ve even used it, at least for
shopping if not selling. What’s nice about eBay is that just about anyone
can become an eBay seller, including you. All you need is a few items to
sell.
Did you know that eBay has over 160 million members, with well over
800 million listings posted? Think about that number for just a minute or
two. That’s how big your customer base can be almost instantly. That is
a lot of profit potential.
If you don’t happen to have an eBay account yet, you can register for
one from the main page of the website: http://www.ebay.com It only
takes a minute or two!
If you want to know more about setting up your seller profile you should
visit this page:
http://pages.ebay.com/help/account/my-ebay.html
Perhaps, the greatest reason as to why you should become an eBay
seller is because there are no minimum auction requirements. You can
sell things for as little as penny if you want too! This means you can test
the waters and see how it goes.

selling experience, you can continue, if don’t you can stop because it’s
terms of use are very flexible and you don’t pay any fees until you sell
something.
To find out more about fees, check out the help page here:
http://pages.ebay.com/help/sell/fees.html They even have a handy fee
calculator.
Becoming a seller has a relatively easy learning curve. In fact, it takes
very little computer experience to list an auction. All you have to do is
follow the step-by-step instructions and you could have your first items
listed online in a matter of minutes.
If you’re new to eBay you’ll find that you can sell just about anything,
within reason. There are only a few restrictions. For a detailed list of
prohibited items, you’ll want to visit the help center.
Here is that link:
http://pages.ebay.com/help/policies/items-ov.html
With that said, there are plenty of things you can sell like: real estate,
vehicles, clothing, toys, movies, books, gaming consoles, computers,
beauty items, and much more. Whether you are looking to sell
something that you have in your home, something you bought from a
yard sale or a thrift store, or something that can be dropped shipped
from another company, you should have no problem finding eager
customers on eBay.
The most successful eBay sellers start out as buyers and I recommend
that you do too. This will give you a sense of how everything works. It
will also show you how things work from the buyer’s perspective. This
experience will actually make you a much better seller. Think of it as
consumer research.
Pay attention to the customer service you receive from the buyer. Think
about how you want to be treated as a buyer, and take notes. Interact
with the sellers. Get involved in hot auctions to see what they are like. In
your spare time, start making notes about the hot items that you see and
start thinking about how you can make you items stand out!

Selling on eBay works just like any other business. You have to
determine what people want and give it to them. There are very specific
items that sell well on eBay, you just have to figure out what those are.
There are many resources for finding out this information. The best
place to start is with the lessons that eBay offers to their sellers.
Take the time to read all of the information eBay provides for you, it’s
free, you’ll learn a great deal and it will help you avoid making costly
mistakes.
We have a lot to go over in the next few days if you want to learn how to
start selling on eBay, so make sure you look for your next lesson soon.
We will be going over some basic selling rules and options you should
know before you start selling.

Selling Without A Product
Second Lesson - eBay Selling Tips
It’s time for your second lesson in the eBay Selling Tips Crash Course. I
hope you
found lesson one informative. In this lesson we will be going over some
basic selling rules and options.
Since you made it to the second lesson of this short course I assume
you are very interested in becoming an eBay seller. You’re definitely not
alone, because it can be a relatively quick and easy way to make money
online.
Every day, people flock to eBay to make extra money from home and
the savvy ones are even able to make enough money to support
themselves full time, but before you dive in full throttle it’s a good idea to
take a few minutes and examine the eBay listing rules.
Because it is such a huge marketplace, with members from all around
the world, it’s no big surprise that there are scammers lurking around
and in order to better protect the buyers, eBay has specific rules
concerning the items that can be auctioned off on the site. These rules
must be followed, or you can be banned from the site.

Even though there are numerous categories, items that are put up for
auction really only fall into one of four categories according to eBay.
Those are: prohibited, questionable,
potentially infringing, and approved. Approved is the simplest category
to define and the one you want to be focused on.
After the ‘approved’ category, however, it starts to get a little harder to
understand with the exception of prohibited items. A prohibited item may
not be auctioned on eBay for any reason, under any circumstances.
Prohibited items include alcohol, drugs, animals, tobacco, human
remains or organs (yes people have tried) of any type, lottery tickets or
government property.
Questionable items are those that are not prohibited, but are not
necessarily infringing. Adult material falls under the ‘questionable’
category. Tickets of any type may also be questionable. Law
enforcement related equipment, as well as guns, knives, and other
weapons are questionable items.
Artifacts, food items, batteries, all hazardous chemicals and materials
are also on the list of questionable items. You can auction questionable
items at eBay, as long as those items meet certain conditions.
Infringing items are those that violate copyrights, trademarks, and other
legal rights. These items are almost always some type of media, such as
software, DVDs, and CDs, but the list contains other items as well, such
as counterfeit items and illegal recordings.
If you didn’t have a chance to check out the full list from the link I
provided you with in the last lesson, here it is again:
http://pages.ebay.com/help/policies/items-ov.html
If you are unsure as to which category your item falls into, you should
contact eBay with this question before setting up the auction.
One of the things I like most about eBay is that you don’t have to have
large or expensive items. In fact, most people are just selling items that
are taking up space in their homes or they don’t want anymore. Items
that tend to sell relatively well are lots, or groups, of toys, collectables,
infant cloths etc.

One of the biggest downsides to selling on eBay is the competition. With
large numbers of people posting every day you’ll often notice multiple
auction listings for the exact same items. While this is nice for buyers, it
can hinder your success as a seller. When the supply is higher than the
demand, you may not make as much money off of your items as you
had originally hoped.
Here are a few other things to keep in mind if you want to become a
successful eBay seller.
- You need to have good product descriptions and clear digital pictures
of the item or items that you are selling. Having multiple picture’s in your
listing is a great way to increase your chances of making a sale.
eBay wants you to be successful so they provide you with a suite of free
and inexpensive promotional tools to help you get your listings noticed.
For instance, you can have a bold listing for just a few cents. Highlighted
listings are equally inexpensive. You can also opt for the gallery, a
border, gift services listings, subtitles, featured home page, featured
plus, featured gallery, keywords, co-op advertising, and optimized
listings.
By implementing some of these tools can easily increase your chances
of getting noticed, just be careful not to go overboard! You don’t want to
spend more to get noticed than your item is worth!
That's it for today's lesson. In your next lesson we will be talking about

Selling Without A Product

Third Lesson - EBay Selling Tips
It’s "add your name here", with your third lesson in the EBay Selling Tips
Crash Course.
Today let's talk about why you should accept PayPal as a form of
payment for your customers.

As we have been discussing it’s relatively easy to start selling on eBay.
However, there are a few important things that you need to know if you
want to be successful. Of course it’s important to have high quality items
to sell, with detailed descriptions and good pictures, but there is
something else that can be just as important and that is how you get
paid!
For the best chance of success on eBay, you’ll want to consider
accepting multiple forms of payments, including personal checks,
cashier’s checks, bank-to-bank transfers, money orders and my favorite,
PayPal. Of course, you can still make money on eBay without accepting
PayPal, but keep in mind that your chances for success are higher when
you do.
It’s one of the most common methods of payment accepted on eBay and
despite that there are still a number of sellers who don’t accept which
limits their customers purchasing options and ultimately loses them
sales.
When it comes to getting a PayPal account, you’ll find that you can have
a personal account or business account. If you want to make the most
out of PayPal and eBay, you’ll want to get a business account, because
it enables to you accept credits. The only difference between a business
account and a personal account is the fees. The fees that you are
charged will vary, but you’ll be charged a small fee each time someone,
namely an eBay buyer, sends you a payment.
Don’t let the fees keep you from using PayPal. By accepting it, you will
be more likely to have more sales, as well as higher priced product
sales, from buyers rely on it to shop online. As your sales increase the
fees will easily pay for themselves. In fact, your fees, from a business
standpoint, can even be tax deductible.
One of the main reasons why eBay buyers like to use PayPal is
because it gives them a sense of security. They don’t have to provide
you with their bank account information or their credit or debit card
numbers. This information is automatically stored in PayPal’s secure
system. They simply have to follow the instructions on the invoice, enter
in their PayPal sign in information, click a few confirmation buttons and
they are good to go; no sensitive information has to exchange hands.

For more information about using PayPal with your eBay account here is
a link to their help page: http://pages.ebay.com/help/pay/acceptpaypal.html
In your next lesson we will be talking about the importance of
communication.
Selling Without A Product
Fourth Lesson - EBay Selling Tips
There are an unlimited number of tips that can help increase your chances of
making a profit on eBay, like using detailed product descriptions, good
pictures and seller tools, but there is one way that is guaranteed to help you
make sales. That is having an open line of communication with all of your
buyers goes a long way when it comes to closing the sale.
When it comes to keeping an open line of communication with your
customers or potential customers, there are three main situations that you
should take advantage of.

First, if you’re selling a popular item, you may have a number of bids or
even a number of questions. Even if your product description is very
detailed, it shouldn’t come as a surprise to you to have messages from
other eBay members seeking more information.
While some of these questions may be good, valid ones, others may
seem a little bit out in left field. In fact, some questions may leave you
wondering if they even looked at your listing. Still, it’s a good idea to you
answer all user questions in a polite and timely manner. This will help
increase the chances of your item or items being sold.
As a seller, it’s very important to pay attention to your feedback rating.
To help ensure a good rating customer service is key. Make sure you
sell quality items and ship them as quickly as possible. During the postbid process, be sure to congratulate the winning bidder.
Once a buyer has agreed to buy an item from you, whether it be through
a traditional auction listing or a “Buy It Now,” sale, you’ll want to send
your customer an invoice, showing the total amount they owe you. After
you have received payment, chances are you’ll box up the item and
head to the post office.

A great way to make a good impression is to send your customers an
email update letting them know that their items were shipped. Many
buyers like this because it gives them an estimated arrival time and
often a tracking number, depending on how you shipped it.
It is also a good idea to follow up in a few days or a week, to see if they
received their item. You may also want to send a personal note asking
them how they liked the item and encourage them to leave you
feedback.
You should also let them know that you hope to do business with them
again. In today’s society, many consumers aren’t thanked for their
business anymore, although many wish that they still were. Sending a
thank-you note only takes a few minutes of your time, but it is something
that your customers will likely remember for some time to come.
Keeping an open line of communication before, during, and after each
sale will help you build a good, positive reputation among eBay buyers.
It can also result in return customers; customers who can help to
increase your eBay profits.
I hope this lesson was helpful to you. Don't forget to keep an eye out for
my next email. There will be some great stuff in your last lesson.
Selling Without A Product
Fifth Lesson - EBay Selling Tips.
Well, we have come to the final lesson in the EBay Selling Tips Crash
Course. I sure hope you have enjoyed your lessons and learned how to
get started as an eBay seller. In this last lesson we are going to talk
about how to get your auctions noticed in a crowded marketplace.
If your goal is to make as much money as possible by selling products
eBay, it’s important to keep in mind that there are thousands of people
who are interested in doing the same thing which means competition.
When many of us think of internet marketing, we often think of big online
retailers and websites. While you may not be running a full-fledged
online store, you’re trying to make a profit so you have to start thinking
like a retailer.


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