With 20 years of development in China .pdf
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China has become the world's largest Sanitary products market, Overseas high-end
sanitary products going into a new growth point
With 20 years of development, China's Sanitary products market has experienced grown
from nothing and from the disorder to the large scale. And sales of sanitary products
have maintained a high growth rate.By now, China becomes the largest producer and
consumer country of sanitary products ,the domestic production of sanitary products
accounted more than 30% of the world total production, related accessories accounted
for the world total of the 35%.
Cokemeti consultants believe that China is one of the most important Sanitary products
market for the global manufacturers. In China,High-end Sanitary products demand is ten
times of other countries. In order to help overseas Sanitary product manufacturers to
understand the Chinese market better,Cokemeti Consulting Analyze consumer information
to the Sanitary product consumer groups age and geographical distribution, consumers
access to information thru purchase channels, consumers to buy the type of Sanitary
product and considerations, as well as after-sales issues such as the investigation.
With the rapid growth of China's economy, the acceleration of the urbanization process
and the improvement of the disposable income of the residents, the scale of China's
Sanitary product market is also increasing. According to the data, the scale of China's
Sanitary product market rapid increase to 108 billion in 2014 from 85 billion in 2013, and
it’s predict to reach 169 billion yuan in 2017.
Cokemeti Statistics show that Consumers who purchase sanitary product are mainly aged
between 26-35 and 35-45 years, respectively accounting for 43% and 31% of the total.
These two groups are mainly the post-70s and post-80s generation; Young people under
the age of 26 on the purchase of sanitary product is relatively weak, not yet on the big
stage of consumption, accounting for only 7%.
Cokemeti Statistics show that the price of 5000-10000 yuan of sanitary product is the
most budget range for consumers to buy, accounting for 43%, followed by 10000-20000
yuan, accounting for 33%.
Sanitary product consumption mainly in the high-end, low-cost sanitary product difficult to
win the market, high-priced sanitary product in the China market penetration rate is not
high, companies can be targeted to strengthen the cultivation of high-end market
Building materials market and building materials stores are main channels to buy sanitary
product，accounted for 32.4% and 28.3%.These two channels are still the main way of the
sanitary product business terminal sales.
Beside, the electricity business platform is also an important sales channel which accounts
for 17.3%.In the Internet era, sanitary product companies have gradually moved to the
electricity business platform from the traditional line of physical store sales.Coupled with
the trend that consumers gradually accept online shopping, sanitary product sales through
the electricity business platform will be upward trend in China.
The current purchase of sanitary product is based on the line proportion up to 81.3% and
online purchase accounted for only 18.7%; but the proportion of online purchases gradually
increased. "Internet +" promote the entire sanitary product industry Gradually pay attention
to the layout of the electricity business platform.the future settled in the electricity business
platform on the sanitary product brand will increase, the number will gradually increase.
According to the above analysis, we can see that the focus of consumers attention with
sanitary products market trends, companies should be keen to grasp the market
direction, based on consumer demand, the production of products to sell consumer
Get the latest news, updates and trends of China market from Cokemeti Consulting.You
can contact us via E-mail (firstname.lastname@example.org),Facebook (Cokemeti),Twitter(Cokemeti