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STAYER CIS 500 Assignment 4 Data Mining .pdf


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STAYER CIS 500 Assignment 4 Data Mining

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The development of complex algorithms that can mine mounds of data that have
been collected from people and digital devices have led to the adoption of data
mining by most businesses as a means of understanding their customers better than
before. Data mining takes place in retailing and sales, banking, education,
manufacturing and production, health care, insurance, broadcasting, marketing,
customer services, and a number of other areas. The analytical information gathered
by datamining applications has given some businesses a competitive advantage, an
ability to make informed decisions, and better ways to predict the behavior of
customers.
Write a four to five (45) page paper in which you Determine the benefits of data
mining to the businesses when employing Predictive analytics to understand the
behavior of customers
Associations discovery in products sold to customers
Web mining to discover business intelligence from Web customers
Clustering to find related customer information
Assess the reliability of the data mining algorithms.

Decide if they can be trusted and predict the errors they are likely to produce.
Analyze privacy concerns raised by the collection of personal data for mining
purposes.
Choose and describe three (3) concerns raised by consumers.
Decide if each of these concerns is valid and explain your decision for each.
Describe how each concern is being allayed.
Provide at least three (3) examples where businesses have used predictive analysis
to gain a competitive advantage and evaluate the effectiveness of each business’s
strategy.
Use at least three (3) quality resources in this assignment. Note Wikipedia and
similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements
Be typed, double spaced, using Times New Roman font (size 12), with oneinch
margins on all sides; citations and references must follow APA or schoolspecific
format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the
professor’s name, the course title, and the date. The cover page and the reference
page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are
Explain how information technology systems influence organizational strategies.
Evaluate the ethical concerns that information technologies raise in a global context.
Outline the challenges and strategies of eBusiness and eCommerce technology.
Use technology and information resources to research issues in information systems
and technology.
Write clearly and concisely about topics related to information systems for decision
making using proper writing mechanics and technical style conventions.


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