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DEVRY CARD 405 Week 4 DQ Marketing .pdf

Original filename: DEVRY CARD 405 Week 4 DQ Marketing.pdf
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DEVRY CARD 405 Week 4 DQ Marketing

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CARD 405 Week 4 DQ Marketing Yourself
In Career Focus: A Personal Job Search Guide, Martucci Lamarre (2006) suggests that
if we want to realize our job dreams, we need to think about ourselves as products to
be marketed, and in order to do this, we need to contextualize ourselves within the
five Ps of marketing: product, price, place, presentation, and promotion (p. 4). Please
reflect and respond to the following questions taken from our textbook.
• What exactly is your product and how is it different from (or better than) other
similar products?

• Where will you sell your product?
• Who are the potential buyers of the product and how does that price compare to
similar products being offered?
• How will you let others know about your product, and how will you develop its
presentation to appropriate markets?

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