Meeting C Suite Data and Insight Needs.pdf


Preview of PDF document meeting-c-suite-data-and-insight-needs.pdf

Page 1...3 4 56715

Text preview


What Each Stakeholder Group Demands
Data that Completes a Story

© Brunswick 2017

All Types of Media

Shareholders

Governments & Regulators

Customers

• Data that helps define the
company’s vision, mission,
aspirations and goals

• We are hitting our goals

• Facts about compliance

• Product information

• We are ahead of our competitors

• Facts about

• Brand quality

• We see the opportunities

• Lobbying on issues

• Loyalty

• Data for trade associations and
coalitions

• Consistency

• New trends
• New advancements

• Exploit market conditions

• Reactions to external events

• Mergers & Acquisitions

• Innovations

• Innovation

• Finances/Investments
• Competition

• Global Expansion
• We see both “brand equity” and
reputation

• Think tank data
• Customer/CRM data to support a
viewpoint (i.e. trade)

• Innovation
• Safety
• Purchase information
• Social responsibility
• Good corporate citizen

5