Meeting C Suite Data and Insight Needs.pdf

Steps for Success…
10 Clarifying Questions to Ask

© Brunswick 2017

How to Get to the Right Data & Insights to Share

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Who is/are the Target Audiences/Stakeholders?
What are the overall themes and messages the data supports?
What is the format for how the data is presented?
Do we need one data point or several to support the context?
Is data “ours” or is it from some other source?
Is this a “common” request or unique?
Does it CLEARLY tell the story?
What is the “counter story” that the data tells?
Will the data generate “buzz” or have impact?
What format do we send the final product?

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