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Tom W Bonner
Cape Dory Rigging
FOR IMMEDIATE RELEASE: March 14, 2017
Philly adventureware start-up releases new footwear design
A campaign for the ‘Boat shoe sandal’ will launch on March 13th.
Philadelphia, PA: This spring 2017, Philadelphia-area start-up and adventureware brand Cape
Dory Rigging will officially launch its flagship product. The Dory is a one-of-a-kind shoe that is
part boat shoe-part sandal, with a $36,000 campaign on the crowdfunding site Kickstarter.
The Dory is classic fashion plus innovation, seamlessly blending the iconic style of a Sperry boat
shoe with the comfort and wear-ability of a Birkenstock sandal, while integrating modern
A neoprene inner-sock keeps shoes snug and dry.
A cork and latex footbed molds to the wearers foot over time for increased comfort.
Stylish wraparound heel lacing keeps the shoe secured to the foot.
EVA soles ensure comfort and durability on or off the beach.
Made with high quality duck canvas, genuine leather, and premium durable laces
In January 2017, the Dory was made available in a limited release to select retailers and fashion
writers, and has received an overwhelming response. "The neoprene like fabric sleeve makes
these sandals...the comfort is ideal. White soles meet the needs of any sailor, cork insoles
soothe my Birkinstock-ish hippie spirit and the canvas/sail clothish uppers are true to a boat
shoe!" The Kickstarter Campaign, launching in mid-march will capitalize a production run of
1000 pairs. Contributors to the campaign will be able secure their Dorys for $50-$65, which
normally retail at $87-95. Speaking about the upcoming campaign, Cape Dory Rigging founder,
Shane Pisko, remarked, “We are excited to introduce the world to our Dorys, and to offer our
community a great introductory price for making the Kickstarter a success.”
About Cape Dory Rigging: Cape Dory Rigging is an adventureware brand and originator of the
original boat shoe sandal, the Dory. Named for a classic fiberglass sailboat, Cape Dory Rigging
started in 2011 with a simple idea: Combine the classic style of a boat shoe with the summer
comfort of a sandal. The initial prototype was cobbled together from a few old pairs of
sneakers, some rope, and a leather purse. In 2017, Cape Dory Rigging officially launched with
the release of the Dory. Visit Cape Dory Rigging’s home on the web at
To learn more about Cape Dory Rigging, or to schedule an interview with Shane Pisko, contact
Tom W Bonner at email@example.com